Why did you start the company?

iFunding (http://www.ifunding.co) is the joint creation of William Skelley and Sohin Shah. William attended the prestigious OPM program at Harvard Business School (HBS) where he met HBS professor Clayton Christensen, the World's foremost thinker on disruptive innovation. William joined his hedge fund that invested in companies that fit the theory of disruptive innovation, both public and private. One of the investments the fund made was in a company called CircleUp, the largest equity crowdfunding platform in USA which has raised over $23MM in venture capital money to date.

While working for Dr. Christensen's hedge fund, William realized that real estate industry was ripe for technological innovation, enabling individual investors and smaller institutions to participate in a wide range of investment deals, through an online marketplace offering comparable financial terms to those offered to the most wealthy in the past. We like to say that "iFunding is democratizing the real estate investment process."

Where can I quickly watch more about iFunding?

iFunding was selected as the only real estate crowdfunding website to present on CNBC's Power Pitch. We are proud to gain support from real estate super broker, Dolly Lenz, and CEO of Pantegrion Capital, Alicia Syrett, during this "Shark-Tank-esque" investment panel!

View the CNBC video here: http://www.cnbc.com/id/102254127

What sets the company apart?

Compared to other companies and approach that support real estate investments, the crowdfunding approach efficiently supports thousands of investors considering investment in particular projects, and provides extensive documentation and a pre-vetting process to support investors' decision-making. Compared to other real estate crowdfunding companies, iFunding is thought of by our customers as excelling at:

What are your keys to success?