Mobile game development has been democratized, and indie developers are now able to seize the upside of the rapidly growing $24 Billion industry. But, despite their newfound potential, many indie teams fall short when it comes to marketing. We started this company so we could flip the process, and allow marketing and consumer insights to inform the development of games that are as appealing to the average smartphone owner as they are to the stereotypical gamer. By strategically focusing on licensed games with celebrities, recording artists and brands, we are seizing
While many game development groups focus primarily on creating large-scale games that sustain millions of users over extended periods of time, we focus instead on leveraging marketing insights and celebrity/brand partnerships to create viral periods of gameplay tied to trending moments in pop culture. Underscoring everything we do is our commitment to developing mobile games that educate, entertain and inspire the 100+ million Americans who play them. Through our focus with HyperJamz specifically, we are seizing the clear opportunity inherent to celebrity mobile games, while simultaneously raising the bar for their quality.
The core formula for our success is creating games that are as appealing to the stereotypical gamer as they are to the passive smartphone user who only occasionally downloads apps. By building games that appeal to both sides of this spectrum, and ensuring that everyone who plays our games walks away having gained something useful, our games and business have unique appeal to a emerging demographic within the mobile gaming industry.
As of May 2013, early games released by our group have generated 65k downloads and nearly $20k in revenue.May, 2013
HyperJamz secures marquee press coverage, including a feature on CNBC, in conjunction with the launch of its debut game for Melissa EtheridgOctober, 2014
American Ballot Blast, Inc. was spun out of HPGG after raising $15k to deploy the first mobile game designed to educate voters.May, 2013
HyperPower Game Group enters partnership with Nik Wallenda and Discovery Channel to release exclusive licensed mobile game.November, 2014
HyperJamz solidifies game pipeline through partnership with leading talent management and music marketing group, Primary Wave Music.August, 2014