Billions of people attend live events every year, yet the organizers have no idea who these people are. Hurdl captures, processes and interprets millions of data points on entire audiences, providing live event organizers with a powerful tool to reach, reward and sell to pre-qualified fans.
Hurdl's unique solution combines proprietary software and predictive algorithms with low cost high-impact wearables to capture data and improve the live event experience itself.
* Aggregated consumer insights across platforms
* Proprietary text to activate system connects unique wearable to consumer attributes (favorite team, color, gender)
* Interactive audience experiences, no app required
* 8x more activation, 3x more data capture than existing event platforms, ticket sales info
* A new direct marketing channel to highly motivated consumers
* Smarter, more actionable marketing systems
* Partnerships that allow increased security measures in crowded settings
Crowded events including music, sports, casinos, night clubs and conventions.
Priced 38% lower than the competition, Hurdl offers the lowest cost individually addressable sub-GHz RGB, LED wearables on the market.
Hurdl builds and sustains a durable advantage by:
Hurdl offers a free basic service for importing, de-duping, and structuring client data sets, subscription + CPM driven package pricing for data appending, visualization, and common querying, and a landed and branded cost per PIXL.
The Hurdl Enterprises founding team has a combined 20 years experience in the live entertainment business, mechanical engineering, wearable technology, and in building software and web services for both startups and established companies. Betsy McHugh, Founder & CEO, spent years at the largest booking agency in the world, CAA, after which she spent 12 years managing global superstars Keith Urban and Hunter Hayes. Product Lead COO & CTO, Zach Shunk has led multiple engineering teams in both wearable tech and mechanical systems for startups and corporate clients including Nissan.
Hurdl Enterprises impressive board of advisors includes executives from TPG, Virgin America, Virgin Galactic, Red Light Management, SAM Management, Turner Sports, CAA, IMG, Initial State / AWS Software specialists, Production Resource Group (PRG), Universal Music Group, Ernst and Young, Hertz Lichtenstein & Young, and Wilson Sonsini Goodrich & Rosati.
"The greatest of technological evolutions
challenge the universal and innate
primal need to feel a sense of
community and connectedness.”
 2016 Mosaic Company; Event Marketing Institute
Donnie Wahlberg, NKOTB, Naughty By Nature, Jenny McCarthy "Generation Rescue" event raising more than $800k for Autism Research.June, 2016
Series of beta tests across 21 different arena shows delivered near 90% average wearable activation rates, tripling audience insights.March, 2016
Official launch date with PR articles confirmed in Forbes, TechCrunch, Mashable, WSJ, NY Times, and more.November, 2016
Official launch date confirmed with large scale event broadcast on network television with major retail partner.November, 2016