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HEWS Technologies

HEWS Technologies

Novel, bladeless wind powered generator with ergonomic design delivers energy at a low cost that lets consumers compete with utility rates.

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Company Overview

Overview

The right balance of cost, safety, and efficiency can afford consumers an opportunity to sustainably access and utilize on-site wind energy, reduce energy costs, and become less reliant on utility-sourced electricity. HEWS Technologies, Inc. (HT) possesses a sustainable technology advantage in its High-Efficiency Wind System (HEWS); a novel, bladeless wind powered generator that transforms the way wind energy is harnessed and converted into clean electricity at an affordable cost to the consumer (end user). HEWS places this wind energy generating capability directly into the hands of the end user, in urban and rural environments, and facilitates an effective off-set in consumers’ utility electricity cost today while hedging against rising utility rates in the future.

HEWS engages both potential and kinetic wind energy with induced pressure differentials through its proprietary, patent pending, process by utilizing an aerodynamic Venturi-type dual intake flow system with an integrated radial-to-axial (RTA) flow, Francis-type, turbine (Ref. Appendix 1: HEWS Concept). Our novel design produces a comprehensive airflow delivery and energy conversion process that yields robust power performance at a sustainable cost per energy unit. HEWS is designed for optimal operating efficiency within Distributed Wind (DW), on-site, micro, small, and medium scale plants with nameplate capacities below 1MW. Its ergonomic design and demonstrated performance in both stable and turbulent wind regimes makes HEWS ideally suited and highly effective both in urban and rural environments, and within rooftop and standalone, residential, commercial, agricultural, public facility, and industrial DW segments.

Four rounds of rigorous prototyping, with extensive cost-breakdown and value added analyses, have demonstrated that HEWS can notably outperform conventional wind turbine designs in DW environments and yield tangible value to the end user. HEWS can deliver on-site energy at an effective of 4-6 ¢/kWh for sites with rated average annual wind speeds of 5-7 meters/second (m/s); whereas conventional DW wind turbines yield a Levelized Cost of Energy (LCOE) of 12 - 28 ¢/kWh and continue to struggle to compete with current utility rates ranging between 10.4 ¢/kWh and 12.1 ¢/kWh. Ultimately, HEWS has a real, substantial, competitive advantage within the 1 Gigawatt (GW) DW market in the U.S.A. with the capacity to streamline the urbanization of wind energy while replacing conventional turbine designs in rural distributed wind projects as well.

This business plan provides a comprehensive roadmap for HT's technology validation and subsequent commercialization to market, as well as highlighting the key sales and development milestones for the next three to five years. These targets are seen as attainable through a proactive approach, by securing timely growth financing, and by partnering with reputable local and regional suppliers, developers, producers and EPC contractors of power projects through distributorship and licensing networks.

In the short-term (6-12 months), third-party technology validation is being pursued to provide an independent basis for performance and technology risk going forward. We have selected Intertek, Inc. (www.intertek.com), a reputable and internationally recognized Evaluation and Certification Company, to perform the performance evaluation, technology validation, and subsequent certification of our HEWS 12KW First Of A Kind (FOAK) Commercial generator. HEWS evaluation will be performed at Intertek's Syracuse, NY testing center. In the medium term (12-30 months), we plan to commercialize HT's technologies and products, and bring them to market. Our primary target market is the US, urban and rural, Distributed Wind segment with nameplate capacities below 1MW, and more specifically the 5-150KW capacity range. We also plan to leverage our international personal and business network to introduce HEWS to the global market place.

Based on our projections, the proposed plan can be carried out with a further increase in financial leverage through private equity and debt, as well as through initial sales. We anticipate the need for two rounds of funding to close within the next 18 months, and a subsequent third growth financing round during the initial phase of expansion. The first, Technology Validation, round is pending and expected to close by the end of Q2/2017. The second, Commercialization, round will commence immediately following validation and is expected to run concurrently with initial sales to our soft client list. Funding sources and uses relating to the upcoming raises and sales forecasts for the first three to five years are discussed in more detail within the Financial Forecast section of this plan.

Mission

The mission of HT is to deliver an effective and efficient method for harnessing and converting wind power to stable and affordable electrical energy. To streamline micro, small, and medium scale distributed wind power plant deployment by reducing the LCOE to sustainable levels through a combination of increased turbine efficiency and reduction in capital, operating, and maintenance costs. HT’s role in urbanizing wind energy and deploying HEWS in the DW market will be aided by joint venture, distributorship, and licensing channels.

The broad mission focuses on the following objectives within the US and International marketplace:

  • Attain an independent Technology Validation
  • Drive product placement and consumer awareness in the commercialization period.
  • Obtain projects in all areas of DW segments.
  • Reduce competition and risks while lowering the price by establishing a licensing and distributorship partnerships.
  • Provide full scale design, engineering and manufacturing services.

Vision

HT’s vision is to urbanize wind energy, streamline and establish distributed wind power as a mainstream source for consumer electricity.

Opportunity

Problem

1. Conventional wind turbines struggle to generate on-site electricity in distributed wind environments at an energy cost that can effectively compete with existing utility rates; consequently wind energy is less accessible to, and too expensive for, the private (non-institutional) consumer/end user customer base.

2. Conventional turbine’s performance efficiency falls off sharply below sustainable levels in highly unstable and turbulent wind regimes. Since unstable wind is commonly associated with more densely populated urban and, in some cases, rural environments, conventional turbine designs make urbanization of wind energy improbable with effective, affordable rooftop installations a thing for the somewhat distant future.

Solution

1. HEWS is a novel, bladeless wind powered generator that transforms the way wind energy is harnessed and converted to clean electricity at an affordable cost of energy to the consumer. HEWS’ simplified and highly efficient toolkit places wind energy directly into the hands of the end user to facilitate an effective off-set in consumers’ utility electricity cost today while hedging against rising utility rates in the future.

2. HEWS demonstrated sustainability in performance within unstable, turbulent, wind conditions, together with its ergonomic, bladeless design, and reduced structural dynamic pressure, makes HEWS deployment highly effective in urban environments while producing effective competitiveness in rural settings compared with conventional designs. HEWS makes wind energy accessible to the consumer and urbanization of rooftop wind energy application in urban and rural environments an opportunity NOW.

What We Offer

HEWS toolkit. We offer a novel, bladeless wind powered generator that is ideally suited for the urban and rural distributed wind market segments. HEWS intergates an aerodynamic Venturi-type dual intake flow system that effectively harnesses and converts potential and kinetic energy of the wind via sustainably induced pressure differentials to a laminar, high-power density, airflow. The power boosted airflow is delivered with an amplified torque to an interposed heavy-duty, fly-wheel Francis-type, Radial-to-Axial (RTA) flow turbine, which is coupled with an electrical generator. The ultimate result produces effective, stable on-site electrical power (AC or DC) and can be integrated with energy storage systems wherever it may be beneficial for the electrical energy consumer.

Sustainable Technology Advantage. We have transformed the way wind power is harnessed and converted to stable and usable electricity. Our proprietary, patent pending, process is unique and highly effective in distributed wind power plant deployment, whereas existing wind regimes are less stable and the swept wind velocities at lower altitudes are lower than those targeted at higher altitudes by utility-scale wind projects.

Verifiable System. We have confirmed our process theory and concept with wind energy PhD-level research engineers. We have also built, tested and verified our technology through four rounds of prototyping. (Ref. Appendix 2: Prototype Progression)

Unique Market Opportunity. According to Distributed Wind Energy Agency’s (DWEA: www.distributedwind.org) Distributed Wind Vision 2015-2030 report, the Distributed Wind (DW) market below 1MW nameplate capacity is a 1GW potential wind energy segment in the US alone. This segment is comprised of residential, commercial, governmental, agricultural, industrial and institutional consumer based sub-segments. DW is currently underdeveloped and underutilized, primarily due to higher capacity cost, lower efficiency and higher LCOE that is associated with conventional turbine designs in DW environments.

Strong Team. Our team has more than 25 years of integration, technology, program and product development and execution experience, in both domestic and international markets.

Engineering, Manufacturing and Distributorship. Our strategic partnership with Industrial Air Products, Inc (IAP) (www.iapfan.com) adds more than 20 years of engineering and manufacturing experience to our team primarily within turbine engineering and manufacturing, along with an established local distributorship, supplier and client network.

Global Opportunity. We leverage our comprehensive personal and business networks, both domestically and in the international marketplace, to drive business success. Global drivers for affordable clean energy and environmental protection initiatives are a great resource for growth within our technology niche.

Reduced Consumer Reliance on Utility Electricity. The HEWS toolkit can help consumers reduce their reliance on utility electricity by placing wind energy in their hands at an affordable cost.

Our Objectives

Research and Development. Ongoing R&D aimed at producing the highest state-of-the-art technological solutions and improvements.

Technology Validation. Independent third-party performance evaluation, validation and certification to assure compliance with key market baselines for performance efficiency, structural integrity and safety.

Diverse Product Portfolio. Process Design Package (PDP) development for HEWS’ diverse product portfolio within the targeted capacity range of 5-150KW. Employ PDP’s in developing direct sales, distributorship and licensing channels.

Product Focus. Customized product design to conform with key urban and rural distributed wind market segments: rooftop and standalone residential, agricultural, commercial, governmental, institutional, and industrial.

Strategic Distribution and Licensing Network. Build regional and community based distribution networks with small businesses, developers, city-planners and retailers, as well as licensing the technology to qualified contractors and manufacturers, both domestically and internationally.

Market

Our Target Market Segment

The primary market for HEWS is the small-scale, 5-150KW, urban and rural, rooftop and standalone, residential, commercial and agricultural segments. The secondary market is the mid-scale, 150 - 1000KW Governmental, Industrial and Institutional segments. Distributed Wind Energy Agency (DWEA’s) published Distributed Wind Vision report for 2015-2030 forecasts a positive trend for the DW market within our target capacity range. According to the report, the sheer number of sites with enough space and usable wind resources in the United States alone yields a Distributed Wind market potential of 1GW for wind projects below 1MW nameplate capacity. This capacity forecast is on par with US DOE’s estimated offshore wind potential for water depth up to 30m.

The forecasted market potential of our primary market segment is 500,000MW. Our goal is to reach 10MW annual capacity sales by year 5 of operation. At this target capacity sales, HT is expected to generate $32M in Revenue at the suggested competitive capacity price of $3,200/KW.

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The key drivers that support market penetration and sales in the primary target segment are:

  • Higher value of electricity is produced by a DW project compared with utility-scale wind farms. This is because the electricity produced by a DW turbine is in effect sold into retail rather than wholesale markets. Behind-the-meter means that a kilowatt-hour (kWh) of wind power offsets kWh of purchased electricity at the full delivered retail rate. (DWEA’s DW Vision Report 2015-2030)
  • Wind power plant ownership can instill a sense of pride for the private consumer. Furthermore, DW projects place wind energy in the public eye, which may displace concerns and lead to a greater acceptance and subsequent development of wind energy projects as a whole.
  • DW projects generally offer a higher local content and a more personalized customer experience. Both attributes are expected to help expand our market share in this segment.
  • Federal Tax credits are available for smaller nameplate capacity projects. New financing and leasing mechanisms are expected reduce financial exposure for the consumer and help stimulate growth in this segment.
  • Innovative technologies that help drive capacity and balance of plant cost down, improve efficiency and reduce the LCEO can enjoy a solid and highly competitive placement in the market segment.

The following illustrates the current cost levels and Capacity Factors (CF) for conventional DW projects, the DWEA suggested target cost levels that should be achieved by 2030 to realize the full market potential, and the current estimated cost and CF of the HEWS 12KW FOAK Commercial generator.

Market Factor

Current

By 2030

HEWS Current (FOAK)

Capacity Cost per KW

$4,500 - $8,500/KW

$2,800 – $4,500/KW

$3,200 - $4,200 /KW

LCOE per kWh

12 - 28 ¢/kWh

5.4 - 11 ¢/kWh

4 - 6 ¢/kWh

Capacity Factor %

15 – 20 %

20 - 32%

21 - 27%

Table 1: Current and target market segment cost overview with comparison to HEWS. CF levels relate directly to the nameplate capacity, turbine efficiency, and available wind resource for a given distributed wind site.

Competition

  • Conventional Horizontal Axis Wind Turbine (HAWT) producers
  • Vertical Axis Wind Turbine (VAWT) suppliers
  • Photovoltaic system distributors

Why Us?

Our toolkit offers a sustainable balance of cost, safety and efficiency which cumulatively delivers distributed (on-site) electricity directly to the consumer at a lower cost of energy than conventional HAWT and VAWT. Wind velocity and subsequent wind power is greater in the evening hours than during the daytime, which creates a greater tangible opportunity for wind turbine deployment within on-site energy generation for residential segments during peak usage times than photovoltaic systems that produce and store most of their energy in the daytime (off-peak).

OUR PROGRESS

We have conceptualized, developed, evaluated, and proven the HEWS concept. Together with our strategic manufacturing partner, Industrial Air Products, Inc. (IAP), we have designed, engineered, built, and tested a verifiable HEWS Alpha Prototype (HEWS A1).

Specifically, we have performed four trials of prototype testing over a period of 12 months in a simulated wind environment by installing HEWS A1 on a mobile trailer and pulling the system behind a truck at varying velocities (wind bins). This testing method has allowed us to expedite data collection, attain measurable results, and iteratively apply lessons learned through each trial. Resultantly, we have proven the HEWS concept, progressively modified the design, which has improved system performance and have verified the results through visual analysis, instrumentation and computer aided software.

We have attained the following baselined prototype results:

HEWS A1 - Proof of Concept. HEWS produced a -210 Pascal operating (negative) pressure differential (~300 Newton’s suction force in the diffuser funnel) at a 10 m/s rated wind speed (cruising velocity)

HEWS A2 - Modified Flow field. HEWS converted turbulent intake airflow to a laminar 3x power boosted airflow stream to the turbine; resulting from 1.8x airflow acceleration between active-intake and the turbine swept area.

HEWS A3 - Modified Turbine & Power Performance. HEWS evenly distributed a 360-degree torque to the turbine blades, impelling the turbine to 240 RPM and producing 468 W/m² turbine (mechanical) power at 10m/s wind (attained 50% mechanical efficiency)

HEWS A4 - Efficiency Performance. HEWS produced electrical energy, achieved a 38% system efficiency relative to the total (passive and active) intake wind power at the recorded intake wind speeds.

http://hewstech.com/prototyping

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Image 1: HEWS A1 Prototype (Prototype Design basis): used in modified form in A2, A3 and A4 prototype testing and is the basis of design for intermediate scaling to 12KW Beta (modeled in Ill 1)

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DEPLOYMENT PLAN TO MARKET

Distributed Wind Energy Association's (DWEA) published Distributed Wind Vision for 2015-2030 forecasts a positive trend for distributed Residential, Commercial, Industrial, Municipal, and Community wind segments. It further defines a strategy that is said to stimulate distributed wind deployment through public awareness, regional policy reforms and advances in technologies that offer enhanced turbine efficiency, reduce capacity cost, maintenance and operating cost, and are able to generate distributed electricity at a LCOE that is competitive with utility rates.

DWEA's 2030 Vision suggested target levels for attaining the proposed growth strategy within one of the consumer driven Rural Residential segments are summarized herein.

Rural Residences units

11,970,000 market potential by 2030

Installed Capacity (KW)

143,640KW market power potential

Average Capacity Size for Segment

12KW

Annual Single Family consumption

~ 11,900 kWh ( average per year)

Hub height

24 -30 meters (common rural install height)

Average Wind Speed at hub height

4-7 m/s

Current Level

Target Levels by 2030

Installed Capacity Cost

USD 6,200/KW

USD 3,200/KW

LCOE

12 – 20 ¢/kWh

5.4 – 6.5 ¢/kWh

Table 1: DWEA Distributed Wind Vision 2015-2030: Rural Residential benchmarks for 2030.

We have chosen the 12KW capacity size and market segment as a basis for our applied Beta scaling and third party validation with certification. HEWS 12KW Beta serves as a basis for design of larger capacity segments in Commercial, Industrial, Public Facility, and Institutional segments.

HEWS 12KW Beta has been designed within the key technical baselines, which are illustrated in Table 1. Our material and cost analysis shows that we are able attain a capacity cost and LCOE of USD 3,500/KW and 6 c/kWh, respectively. This capacity cost and LCOE level is well within the DWEA suggested target and is expected to yield a competitive HEWS product launch to market.

HEWS 12KW Beta design inputs, visualization and system outputs are illustrated in Table 2 below and Ill 1, Ill 2, and Ill 3:

HEWS 12KW Applications: Residential, Hotels and Entertainment, Commercial (industrial) flat roof buildings, Government Buildings, Universities, etc.

Installation: Single Rooftop, Multiple units connected with a single electrical circuit, multiple units with independent electrical circuits, standalone framed structure (tower).

HEWS 12KW Commercial Generator – Technical Specification Sheet

PF –Capture Area

17.5 m²

Cut-Off Speed

25 m/s

AF-Intake Area

9.25 m²

Surviving Wind Speed

Per local code

Total Capture Area

27 m²

Design Wind Speed*

5 m/s

Turbine Swept Area

3.85 m²

Turbulence Factor

Up to 60%

System Height (Standalone)

24 m

Mechanical Efficiency

75%

System Height (Rooftop)

10.5 m

Power @ Rated Speed

12KW

Rated Capacity

12 KW

Power @ Design Speed

1.2KW

Rated Wind Speed

11 m/s

Gross Airflow Power

27KW

Annual Energy @ Design Speed

20,000-50,000 kWh

Energy Output

Stable 240 V (120V)

1-Phase AC

* Optimized geometric scale per site specific annual average wind speed

Table 2: HEWS 12KW Beta design input and expected system output data*active flow intake capture area is designed for optimal performance in average annual wind speed for the site


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Ill 1. HEWS 12KW Beta: cutaway view of the housing and the turbine interposed between the active-flow intake channel and passive-flow nozzle (rendered)

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Ill 2.: HEWS 12KW Beta: front view (rendered)

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Ill 3: HEWS 12KW Beta: radial-to-axial flow, airflow modified (Francis-type) turbine (rendered)

COMMERCIALIZATION/BUSINESS MODEL

A third-party validation and subsequent certification will allow us to build strategic alliances with city planners, wind asset management, and equipment leasing companies for adapting HEWS within structured product portfolios and development projects. This approach adds developmental value through enhanced technology placement, tapping into an existing market share, accessing a wider consumer base, and alleviating financing pressure by providing financing mechanisms in support of HEWS deployment within the target market segment at a meaningful scale.

Moreover, by incorporating a simplified components base to ease logistics, maintenance, and operation, along with the other key HEWS advantages, we will be able to tap into a wider regional distribution network, increase local content, reduce project cost, and support HEWS deployment and delivery to more targeted local/regional market segments.

Our distribution strategy, following Beta, includes direct sales and marketing, as well as licensing HEWS with private investors, developers, operators, and regional equipment manufacturers. Revenues for the HEWS toolkit will derive from direct customer sales as well as premium commissions and royalties from licensed contracts. We also anticipate engaging our lucrative global network in deploying HEWS within the international distributed wind market sphere.


KPIs

3 Employees

Pitch Deck

Traction

  • HEWS conceptualized

    January, 2015
  • HEWS Provisional Patent application filed with USPTO

    July, 2015
  • Succesfully completed initial fund raise Pre-Seed USD 50,000 to build and test HEWS Alpha 1 Proof of Concept prototype

    September, 2015
  • HEWS Alpha 1 Prototype - Proof of Concept: tested positively against set performance baselines, warranting subsequent development.

    October, 2015
  • HEWS Alpha 2- Modified Flow-field test: achieved 1.25x increase in operating pressure and 2x increase in torque from PofC prototype

    January, 2016
  • Secured in-kind contribution commitment from Industrial Air Products, Inc. for modified turbine design, fabrication and performance test.

    February, 2016
  • HEWS Alpha 3/4-Modified Turbine & Power Performance: 1.8x airflow boost to turbine, 2x increase in turbine RPM, 468 W/m2 power at 10m/s wind

    May, 2016
  • HEWS Non-Provisional Patent application filed with USPTO

    July, 2016
  • Engineering, fabrication and installation commitment reached with Industrial Air Products for HEWS 12KW Beta, intermediate scale validation.

    October, 2016
  • Agreement for Technology Validation signed with Intertek, Inc. (www.intertek.com) for HEWS 5KW Demo with subsequent HEWS 12KW evaluation.

    March, 2017

Testimonials

Mick Theis
Mick Theis
President at IAP, Inc
"Our continued investment and interest in the development of HEWS 12KW bladeless wind power generation is predicated by the opportunity to participate in a rapidly developing renewable energy economy and having already advanced a working prototype from concept. We see 12KW bladeless wind power generation as a huge opportunity to implement a new technology that is cost effective, has superior performance and aesthetics, and lower noise than blade generated wind power."
Eric Dominguez
Eric Dominguez
VP Facilities, Engineering & Sustainability
"If your bladeless wind generator is able to address common problems associated with small-scale urban wind development - things like turbulence, noise, gusting, aesthetics and economics - I believe there will be a tremendous market opportunity. I know that Caesars would be interested in a commercially available wind technology that could deliver green energy and at a reasonable price and I'm certain that many other companies feel the same way."
Bryan Borum
Bryan Borum
Manager Projects at RES
"I assisted in the initial building and testing of the HEWS prototype. It isn't very often that an initial prototype will function at all, but HEWS showed results during the initial testing of the unit. I have continued to monitor the progress of the technology and I am very impressed that further testing has been able to demonstrate the principles that is the basis of HEWS. I believe that HEWS may be a highly viable alternative for producing power in rural areas around the world."
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