Healthy Tree PHC, Inc. was originally founded in August 2016 to be a small scale service organization providing plant health care services (spray and chemical applications to trees & shrubs) to residential and commercial customers in the Tidewater Virginia marketplace. Planned operations were to begin in the spring of 2017. Prior to beginning those operations, the company was presented with the opportunity to enter into distributorship agreements with several manufacturers of proprietary turf and onamental pesticides. The company quickly shifted its planning and operational activities to take advantage of this opportunity.
The company chose to access the market for our initial product lines through internet sales channels such as Amazon, E-bay, Etsy and others. It soon became glaringly obvious to management that Healthy Tree's core business was now e-commerce (selling products on the internet) and logistics (quickly getting those products to an ever impatient consumer end-user). With this realization, but with some very important caveats, came the realization the products we sell have now to some degree become irrelevant. As long as our products meet certain profitability and shipping criteria or, and/or are those which can be efficiently and profitably dropshipped, we have to seriously consider adding them to our product mix.
Because the company very quickly established good relationships with its initial manufacturers, more opportunities have become available to add further manufacturers and/or the complete product lines of larger distributors (higher in the logistics chain) to our own current product offerings. The company now has the ability to offer a much wider group of products to consumers via the internet and is focusing on building the Healthy Tree brand as the "Go To" web provider for consumers and businesses who work, play and preserve the great outdoors.
The company currently has national distributorships with the following manufacturers:
And has dealer agreements with:
As of the writing of this plan, and with the aid of almost 2 years of operational history, Healthy Tree's management believes the operational and financial analysis of this history provides the blueprint for a phenomenal business model which combimnes dropshipping with the company's own logistical and warehousing operations. This combination will ultimately create an Automated Cash Flow Machine permitting the company to grow rapidly with limited overhead and personnel.
* It is important to note for this and several narratives throughout this plan, management is speaking in terms of the company's initial and current product offerings, which represent only a fraction of the future and potential product offerings the company now has available and stands ready to offer upon reaching our key technology milestones in this plan.
** Plan Update October 2018
Healthy Tree is pleased to announce that in September 2018, the company entered into a dealer agreement with CWR Wholesale Distribution. CWR is a wholesale distributor of a wide variety of Outdoor Recreational products including Marine Electronics, Boating, Camping, Sailing, Paddlesports and other outdoor recreational products. Mangement believes the product mix offered by CWR is a perfect fit for Healthy Tree's long-term strategy of offering products for people who Work, Playand Preserve the great outdoors.
In addition to their product mix, CWR is exactly the kind of solid supplier management looks for in our search for compatibnle partners. This means their business model is stictly B2B wholesale and has the inventory, logistical and most importantly, the technical support to meet Healthy Tree's automation goals. With direct online feeds to our webstores, Healthy Tree will have direct access to CWR's inventory and will be able to sell from it directly, as well as to automatically send purchase orders, upload tracking information and completely fulfill customer orders without any direct input from Healthy Tree's staff. The company has already processed several orders with CWR and the speed and efficiency of the fulfillment process was impressive. This dealer arrangement provides Healthy Tree access to almost 5,000 SKU's which include a wide variety of nationally recognizable brands.
Healthy Tree was formed in August of 2016, In early 2017, Healthy Tree PHC, Inc. was presented with the opportunity to enter into distributorship agreements with several manufacturers of turf and onamental pesticides.
Since then the company has added additional distributorships and now has the ability to offer a much wider group of products to business and retail consumers via the internet and strategically located brick and mortar warehouses. The company is focusing on these main objectives over the course of our plan:
While management initially considered the company's target market to be the commercial turf and ornamental segment of the existing $81 billion US pesticide market, the company soon expanded that view and now includes the additional following market segments.
Throughout our plan management recognizes and discusses the nature of our core business, e-commerce and its inherent fierce competition. We have identified several current competitors with respect to our initial product lines and within our current sales channels and discuss them in greater detail in our plan. Management is certain the names and faces of specific competition for any given product line will fluctuate over time. They regularly change now as sellers both enter and leave the marketplaces and/or their available inventory changes. Management does not see this changing the competitive environment in general.
Our approach to operating is this demanding environment is to:
Move Headquarters and Staff East Coast Shipping facilityApril, 2019
Complete permanent financing activitiesMarch, 2019
Implement new PPC stratefies to drive trafficFebruary, 2019
Complete launch of New Interactive WebstoreJanuary, 2019
Add and Staff Elk Grove Village, Illinois WarehouseJanuary, 2019