NudgeR™ is the first artificial intelligence implementation of a Personal Emergency Response System (PERS) device. It expands on 3 traditional PERS functions, falls, SOS and GPS Location.
GoFind Inc. Overview June 2018
GoFind Inc. has been in business for over three years. We have successfully launched a GPS tracker system for the pet market. This platform was developed utilizing a 3G network supported by AT&T. Our major competitor utilized the same chip set as we have for our product. They were acquired by a major pet food supplier for $125M.
When we started GoFind, we realized that there were about seven-to-eeight vertical markets for low cost, highly efficient personal GPS tracking systems.
The market which presents a significant opportunity is the PERS (also referred to as Medical Alert) market place. This is the personal emergency response system for elderly and otherwise physically or mentally impaired people. Think of the “I have fallen and can’t get up” market.
We need to re-spin the hardware utilizing the latest cellular technologies. Our hardware architecture design is complete, antenna designs are being tested and we are ready to proceed to printed-circuit-board (PCB) layout for prototype testing.
The firmware that was developed for our existing product will transfer to the new design. We will need an additional effort to enhance some of the functions such as adding gait length to the accelerometer portion, pressure sensor/accelerometer for falls and other features. The existing firmware is approximately 80% complete.
The existing application for IOS and Android phones will transfer directly over to the new platform for the APERS (Artificial Intelligence PERS) market with some added features which will include activity screens, medication and appointment reminder settings, alarm notification settings, and a voice recorder. This is about 95% complete.
The back-end server system (our GoFind Cloud) including data collection, billing and response feedback is 85% complete for this market.
The feedback loop utilizing Amazon’s Alexa (or others such as Google and Apple) for vocal response and requests has been prototyped and a working demo is complete. This overall function will still need additional engineering support to finish the final version.
Target Beta markets have been identified but will need resources to finalize and to expand the opportunities.
Manufacturing resources including sourcing of materials have been established. We have been able to negotiate 90-day terms for our supply chain.
On the marketing side, our web site will need to be updated to include the NudgeR product and specific advertising programs still need to be established. These will be completed well in advance of product launch.
The present Market for PERS products is $1.85 Billion growing to $11.1 Billion in 2025 in the USA alone.
GoFind Inc. minimum revenue goal is $100 Million by Year Five. Our fast-forward plan calls for over $250M in the same time frame.
We have four patents pending.
PERS: personal emergency response system
CATM-1: LTE network minimum data only, very low power
IoT: Internet of Things
APERS: Artificial intelligence personal emergency response system
Amazon Alexa: Amazon’s voice response system
NudgeR: GoFind Inc. branded and trademarked product for the APERS market
4 Patents PendingJune, 2018
APERS device architecture completed and product design efforts started.May, 2018
GPS tracker market introduction and initial sales.November, 2017
Carrier certifications received and release to production.September, 2017
2nd Generation Tracker development completed and released to beta testing.April, 2017
First GPS tracker engineering prototypes with Alpha firmware delivered. Proof of Concept and Antenna DevelopmentMay, 2016
Company founded and incorporated in Delaware.April, 2015
We the founders elected to finance the startup from our personal funds. We have not received any compensation during this period of time nor will we take any compensation until concluding a Series A offering. The technology development has been difficult, as we basically set out to build a personal GPS tracker that is as complicated as a $800 cellular phone for $100 and to have the battery life exceed a week vs a day of battery life for a cell phone. Once this was accomplished we had very little funding to start the marketing effort. Technology moves quickly, and we must now decrease the physical size, add additional features and design the platform to be even smaller. This design effort is fairly simple compared to the orginal effort as almost 80% of the firmware is transferable to the new hardware.
Although the pet market is very robust, pet owners seem to only be concerned about locating their pet when it is lost. Buying insurance to protect the pet is not a high priority. The PERS market place is one of safety for one's parents. The consumer or buyer is the child not the parent. Many parents are becoming "orphans" as they age because families are separated by distances and both spouses have to work, so having peace of mind that their parents are safe makes this market place very compelling.
Although there are many competitors offering simple SOS buttons, there is no competitor providing a APERS service as we defined and have filed patents for. APERS= Artificial intelligence personal emergency response system
We do not allow any of the data managed by our sever cloud to be used by anyone expect for the actual consumer. Individual customers may use their personal data as they see fit such as giving medical data on exercise, waking hours, medication, response times and other criteria to their personal doctors for use in maintaining their own personal health.
The question was partially answered in the first question response, but it will be used to finalize the design, complete all firmware updates and modifications, enhance the cloud service, and complete the voice response system. Other requirements are to conduct the Beta testing with Catholic Charities, start a robust marketing campaign, recruit a senior marketing individual and a CFO. The balance of funds will be used to build inventory.
The market place for senior citizens is huge. In the USA alone 10,000 people turn 65 a day. The present market place is approximately 1.8 Bilion dollars in the USA alone. The world market is even larger. The aging population in China, Japan and Europe far suceeds the USA market. We expect to grow rapidly after the first year of shipping. Our business model is not selling hardware, but service on a ongoing monthly basis. Our breakeven analysis is cash positive after the registration of 10,000 customer. We expect to be at this point in year two from the launch of the NudgeR.
STATEMENT of RISKS and DISCLOSURERS
The Company may not be able to create the products or produce the inventory is estimates it will need to launch the business with Seed Capital to prove its business concept.
The Company’s patent
applications may be rejected in whole or in part.
The Channels of distribution for
Company’s products might prove difficult to manage
The Market the Company is entering contains competition
from both small and large well-established companies
The Company may not achieve
all of the technical requirements specified for the product.
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