Force of Nature Enterprises’ mission is to create unique event experiences offering an environment to test the way the body was designed to move, think, respond and react when faced with physical and mental challenges. The focus is on measured personal improvement rather than competition, and on extending an individual’s perceived limits.
Force of Nature is a mass participation endurance event series being planned for roll out in the summer of 2016. The event provides participants with the first true test of mind and body – taking participants on a course with between 15 and 20 activities.
The final set of activities require participants to resist or withstand a force of nature such as cold, heat or darkness.
These activities have been created by maverick big wave surfer, Laird Hamilton, and are inspired by his training techniques and his exploits on land, sea and snow.
Rather than running through the course in a linear fashion, waves of up to 50 participants progress from activity to activity in a process which cycles every 5 minutes. Within the 5 minute period for each activity, participants will be briefed in the first minute and then given 3 minutes to complete as many circuits, repetitions or withstand each activity. On completion of the 3 minute activity period, participants have one minute to recover and to transition to the next activity, where the 5 minute cycle begins again.
The total duration of the event experience will be between 1 ¾ and 2 hours and the sequence of activities will be planned to work all muscle groups and to alternate between intense physical activity and static mental challenges to allow rest and recovery time.
A sophisticated timing and scoring system will provide each participant with a measure of their performance at each activity – both as a raw score and as a percentile against all results for that participant’s age and gender. In this way we can provide all participants with a benchmark of their results, a comparison against their peers, and a means of demonstrating improvement and a compelling reason to participate in Force of Nature events several times a year in order to track the effectiveness of their investment in personal training, gym memberships or cross fit activity.
Former Managing Director of Tough Mudder creates Force of NatureJanuary, 2015
Force of Nature's board brings on David Uri (Managing Member for Endurance Holdings)June, 2015
Plans to have 6 one-day events in 2016 and projecting $3.05M in revenueNovember, 2015