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FORCE OF NATURE

FORCE OF NATURE

Blaze a new trail, form a premium alternative to the current offerings of mud runs, obstacle runs, and adventure races

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Company Overview


Force of Nature Enterprises’ mission is to create unique event experiences offering an environment to test the way the body was designed to move, think, respond and react when faced with physical and mental challenges. The focus is on measured personal improvement rather than competition, and on extending an individual’s perceived limits.

Force of Nature is a mass participation endurance event series being planned for roll out in the summer of 2016. The event provides participants with the first true test of mind and body – taking participants on a course with between 15 and 20 activities.

PERKS:

  • For an investment of $5,000 you gain access for you and a guest to all events in the first year of operation.
  • For an investment of $25,000 you become a Lifelong Member to FON (access to all events for you and a guest).
  • For the $75,000 or Above become a Lifelong Member plus a private group (You plus 5 guest) Training Day with Laird Hamilton in Los Angeles in 2016.


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The final set of activities require participants to resist or withstand a force of nature such as cold, heat or darkness.

These activities have been created by maverick big wave surfer, Laird Hamilton, and are inspired by his training techniques and his exploits on land, sea and snow.

Rather than running through the course in a linear fashion, waves of up to 50 participants progress from activity to activity in a process which cycles every 5 minutes. Within the 5 minute period for each activity, participants will be briefed in the first minute and then given 3 minutes to complete as many circuits, repetitions or withstand each activity. On completion of the 3 minute activity period, participants have one minute to recover and to transition to the next activity, where the 5 minute cycle begins again.

The total duration of the event experience will be between 1 ¾ and 2 hours and the sequence of activities will be planned to work all muscle groups and to alternate between intense physical activity and static mental challenges to allow rest and recovery time.

A sophisticated timing and scoring system will provide each participant with a measure of their performance at each activity – both as a raw score and as a percentile against all results for that participant’s age and gender. In this way we can provide all participants with a benchmark of their results, a comparison against their peers, and a means of demonstrating improvement and a compelling reason to participate in Force of Nature events several times a year in order to track the effectiveness of their investment in personal training, gym memberships or cross fit activity.



Traction

  • Former Managing Director of Tough Mudder creates Force of Nature

    January, 2015
  • Force of Nature's board brings on David Uri (Managing Member for Endurance Holdings)

    June, 2015
  • Plans to have 6 one-day events in 2016 and projecting $3.05M in revenue

    November, 2015

Testimonials

Laird Hamilton
Laird Hamilton
Professional Big Wave Surfer
"It takes us into exciting new territory with plenty of scope for expansion and for related business opportunities. There appears to be strong growth and solid demand in the adventure sport space and we are aiming to position the Force of Nature series to be able to capitalize on this."
Courtney Reum
Courtney Reum
Force of Nature Investor
"As an athlete and adventure race enthusiast, I knew immediately that Force of Nature is something we’ve never seen in the market."
David Uri
David Uri
Force of Nature Investor
"Force of Nature is taking adventure racing to an entirely new level—no other series tests competitors’ bodies and minds."
Aaron Enrico
Aaron Enrico
Force of Nature Investor
"Drew Ward’s diverse background and experience in the adventure race industry make him an ideal leader to launch and scale Force of Nature."
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