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Fancy Art, NFP

Fancy Art, NFP

Framing The Art of Business, In The Business of Art

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Deal Type

Equity

Funding Goal

$900,000

Current Reservations

$0

Minimum Reservation

$6,000

Maximum Reservation

$900,000

Deal Stage

Seed

Pre-money Valuation

$6,000,000

Open Date

11/26/2019

Closing Date

02/28/2020

Elevator Pitch

Art is ubiquitous, yet most people have never done custom framing because it is perceived as difficult & expensive. By melding the best of brick & mortar with the internet, we've made it "Fun & Easy"

Company Overview

Big Ticket; High Profit Margins; Competitive advantage; Scale-able; Underserved Sector

If I told you that there is a business resistant to recession, ubiquitous, appealing to every age, gender and socio-economic level; where you would have high profit margins and a competitive advantage, in a sector that is under developed and ripe to be disrupted, would that sound scintillating?

Framed art may not sound scintillating, but it is in every home and office, a multi-billion-dollar industry that up until now has been hiding in plain sight. The problem is that the industry is made up mostly of small independent shops that farm out their work orders through an antiquated distribution system, made up of many layers of middlemen, who each take a profit and ratchet up the price, so by the time it reaches the consumer, it is perceived as being difficult to do and very expensive.

People avoid doing things that are difficult & painful, (think taxes) but imagine what would happen if you were able to create a system that eliminated all of the waste and inefficiencies; there would be a vast untapped market with huge upside potential waiting to be served.

Over the past twenty-four years, we have done by creating concepts and innovations that makes the selection of art and picture framing Fun & Easy; once people discover that they can create their own personal masterpiece at a reasonable price, it is like “Build-a-Bear Workshop” for grownups, they love it and keep coming back again and again.

Among our many innovations, our patented racking system and proprietary Order Management System as well as our Hub-n-Spoke business model, which not only gives us a competitive advantage, but also allows our concept to be scale-able on a national level.

In the early ‘90s, I was a commodity broker and one weekend with nothing better to do, I went to an art auction nearby, I thought that I might just buy a couple things for the house. It was a big auction and pieces were being sold for a lot of money; eventually they got to things in the back room, by this time the crowd had dwindled and these were mostly unfinished pieces that were being sold for a pittance; so, to make a long story short, I ended up going home with a twenty foot truck loaded up with art and framing materials and not having any idea what I was going to do with it. I later thought about this, If you are not formally trained in a field, you don't have any guidelines, but you also know no boundaries.

I started doing art shows to sell some of it and at the same time educating myself. I realized early on that picture framing was complicated and time consuming, I thought that if I could use a small handheld computer to do some of the calculating, it would make the process faster and easier. I started tinkering and one thing led to another and after about a year, I had a program that did everything; only then the light went on in my head and I said: "with this almost anyone could do picture framing - it would be a great franchise business". So, that was how it all began; it's funny where life takes you, if you give it a chance and after twenty-five years it is still fun to come to work everyday.

We have been developing and refining the concept ever since and are now ready to step onto a much bigger stage. An analogy we use in our business plan is that: we have built a sports car that can run rings around the competition, all we need now is some gas in the tank, so that we can get out on the track and compete. We have the proof of concept with thousands of satisfied customers and based on our experience, we know that there is a huge untapped market waiting to be served. I am sure that once you view our pitch deck and business plan, you will recognize the opportunity and want to become a part of it.

Pitch Deck

Testimonials

Judy & Gary Leven
Judy & Gary Leven
Customers
"I have had innumerable pieces of art (original oils, lithographs, memorobilia, etc.) framed by Fancy Art in downtown Barrington for the last several years. In these days of careless or even shoddy workmanship, I can always count on George M Vodin for ideas on layout, frame, color and other variables that come into play when framing a special piece of artwork or cherished memory for me. Additionally, when I married my husband several years ago, he also has had several pieces of work done here and has become "
Jack & Lisa Davenport
Jack & Lisa Davenport
Customers
"We took pictures to Fancy Art and had them framed to use in our funeral home and they came out great! They look wonderful and are definitely an asset to the space they’re in. Thank you so much for the great work, we will definitely use and recommend Fancy Art in the future! Jack Davenport Jack & Lisa Davenport Davenport Funeral Homes"
Eva H
Eva H
Customer
"Had a very nice experience in here today when I went in to have a Vargas girl framed; the owner/framer was helpful, informative, witty, and knew how to sell subtly. I spent more money there than I’d originally wanted to (I seem to be noting this quite often in reviews lately…) but that is fair enough. On getting Vargas-girl back…she’s beautiful. The frame recommended for the colors and price range I gave is perfect, and the owner/framer did an exquisite job. I paid less than I might have at Michael"
Harley P
Harley P
Customer
"They don’t have appetizers or a wine bar, but they have a GREAT staff and a huge selection of framing and matting. From simple and inexpensive to elegant and modern. Very creative help from the staff. I have been coming here for a year and have done a dozen projects. From fine art to simple office prints and shadow boxes. Don’t waste your time going to Michael’s… Just get in here. You can go next door for a snack at Trader Joe’s if you need a nosh! Harley P"
Mary D
Mary D
Customer
"I wish I could give them more stars! The glass in my frame broke and I needed to present framed art work early this afternoon. I drove over to Fancy Art and the young lady behind the counter took charge. Not only did she cut the glass to size, she followed every necessary step to properly frame art work and did it all in a few minutes. Now I have a quality product to deliver two hours from now and I will be very proud to hand it over. Thank you Fancy Art for saving my day and making me look good! Fanta"
Jordan Lubbers
Jordan Lubbers
Customer
"Best prices, selection and quality. 40-60% less than Michaels or Hobby Lobby and they are more experienced with a vastly larger selection on site."
Mark Hansen
Mark Hansen
Customer
"I had a Indian summer picture from the Chicago Tribune 1948 mounted and framed. Lisa helped to pick out the frame and helped mount and frame it. Outstanding job highly recommend Fancy Art NFP. Good job."
Timothy Neighbors
Timothy Neighbors
Customer
"“We went to Fancy Art to have a few family heirlooms framed together. It turned out amazing, it was completed on time for an event we needed it for and the price was exceptionally reasonable. ”"
Larry Flynn, American Institute of Steel Cons
Larry Flynn, American Institute of Steel Cons
Customer
"Thought I would share a few photos from the most recent IDEAS Award presentation ceremony at the Nippert Stadium West Pavilion (press box) at the University of Cincinnati, which was conducted on Sept. 22. Brad Saalfeld, a principal with THP Limited structural engineers, Cincinnati, is holding the crystal, and Dale Beeler of the university is holding the framed print. Both awards were well received by the team. While relaxing at home this weekend, I calculated that I’ve conducted more than 100 IDEAS Awar"
James O'Donnell
James O'Donnell
Customer
"“Fancy Art provides a valued service for creating artistic frames suitable for the subject and the location. We are very pleased with the quality, timeliness, and efficiency of his ART.”"
Rio Phior
Rio Phior
Principal, Sagon Phior, Strategic Brand Marke
"“Great product, great business idea!”"
Susan McDonnell
Susan McDonnell
Customer, Susan McDonnell Photography
"The work you have framed for me is just beautiful. It’s nice to be across the street from you! Hope you have a nice Thanksgiving and holiday season."
John Dziewior
John Dziewior
Customer
"I have taken countless expensive posters and other original non-replaceable art to NFP, have had nothing less than stellar experiences. The art was well handled, framed correctly, and the one time something was not perfect to my standards, Brent took care of me right away! Highly recommend this place!"

Risks & Disclosures

We live in an uncertain economic climate and there is always the possibility that things could get worse before they get better. We believe as the economy slows and people do have less discretionary income, they will be entertaining more in their homes, which means they will want to decorate their walls and have their homes look perfect for their guests. Others might say “What about the Internet?”, but art, framing and interior design is a “touchy, feely thing”, so unlike most other industries, we do not see that as a “threat”. What we are most concerned about is conspicuous consumption - that is, as we grow and become conspicuous in the marketplace, some big fish will try to consume us. This is why we feel it is imperative to have adequate funding, to build infrastructure, and secure other resources necessary for quick yet orderly growth on a sound footing.

The opportunities before us are significant. By combining our market innovations and sales techniques, with the leveraging and limited risk of franchising, and a regional distribution and marketing network (hub and spoke clusters), we have the opportunity to become the preeminent force driving this market and attaining a major portion of market share. In the 1950s, McDonalds came along at just the right time, with the right product to capture the emerging fast food trend; we see a parallel - only we will provide food for the heart and soul of mankind.

Documents

Confidential

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