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Cowgirl Cattle & Trading Co.

Cowgirl Cattle & Trading Co.

Organic Consumer Packaged Goods. 65 products.National Distribution.

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Deal Type

Equity

Funding Goal

$500,000

Current Reservations

$201,000

Minimum Reservation

$1,000

Maximum Reservation

$300,000

Deal Stage

Series A

Pre-money Valuation

$4,000,000

Open Date

12/15/2018

Closing Date

10/31/2019

Elevator Pitch

Cowgirl Cattle is post-revenue and becoming a significant national brand. The company enjoys $10 million of pent-up demand and requires capital to build inventory to service awaiting customers.

KPIs

15000 Users
$200,000 Sales
$10,000,000 Transaction Volume
25% ROI

Company Overview

Cowgirl Cattle & Trading Co. is a female-forward mash-up of organic food, art and activism.

Hungry women rarely make history and Cowgirl Cattle is doing something about it.

Cowgirl Cattle is a full-throated rule-breaker. We are an iconic feminist brand on a mission to represent all women and to fight for equality through our entertaining and healthy consumer packaged goods.

Our job is to deliver hope and inspiration via every one of our 62 products. We are supreme encouragers and our battle cry is: "Live like somebody left the gate open.”

After 3 years of development Cowgirl Cattle is selling in over 75 stores in 19 states and is post-revenue with over $182,000 in revenue booked.

Cowgirl has just closed on a $750,000 credit facility for both purchase order and accounts receivable financing.

Cowgirl enjoys a backlog of orders from 100 wholesale accounts representing 18,000 retail stores nationwide. This backlog represents $10-20MM is annual revenue. Current financing will be used to build inventory to satisfy this pent-up demand. Cowgirl is sitting at the apex of the classic hockey stick growth curve. Now is an optimal time to invest in our growth.

Cowgirl is distributed nationwide by Kehe with UNFI requesting our product information for vendor setup.

Cowgirl Cattle only sells organic foods including jerkies, trail mixes, meat bites, meat bars, ground beef, burgers, sausages and hot dogs. We also sell clothing, art and lifestyle accessories.

In anticipation of nationwide growth, Cowgirl Cattle has under contract 7 of the largest national co-packers in the Country to produce each one of our lines. We believe that we have the most innovative organic food brand in the country.

A digitally native brand, Cowgirl is selling through marketplaces such as Curate, Indie Goodz and Faire. We are also selling direct to consumer through our own web store which is fully integrated and automated with our logistics warehouse in St. Louis, MO. You can buy Cowgirl Cattle products through Facebook and Instagram and soon we will be selling on Amazon as we have just completed the software integration.

Cowgirl Cattle has a highly detailed business plan with a 3 year pro forma available for review under an NDA.

Cowgirl Cattle has an international team of 21 experts and zero employees. We will share our team details under an NDA.

We welcome you to become a part of Cowgirl Cattle’s mission and ride with our brand.

Traction

  • Our first order from a national account! Cost Plus World Market and 288 stores a $162,000 order ships tomorrow.

    November, 2019
  • Secured a $750,000 credit facility for purchase order and accounts receivable financing.

    September, 2019
  • Over100 wholesale accounts.

    August, 2019
  • 18,000 stores nationwide indicate interest in carrying Cowgirl products

    July, 2019
  • 100 Active Wholesale Accounts

    July, 2019
  • Finished the packaging for all 62 products.

    July, 2019
  • Received our KeHE vendor I.D. # Kehe is the largest distributor of organic food in the United States. They have given us 8 sales reps.

    July, 2019
  • Cowgirl Selling in 18 states.

    June, 2019
  • KeHE Distributors picked up the line for national representation with 8 reps.

    April, 2019
  • Met with 65 retailers at ECRM Winter Snack Show in Vegas.

    March, 2019
  • Launched Cowgirl Cattle in retail stores.

    December, 2018
  • Super-Valu distributors is now a confirmed vendor of Cowgirl Cattle & Trading Co. They bring 350 unique retail customers.

    November, 2017
  • Metropolitan Market stores in Seattle was enthusiastic about the Cowgirl Cattle brand for launch in their stores in the near future.

    November, 2017
  • Cowgirl Cattle secured 2 manufacture reps in 2 regions, both Oregon and Washington State.

    November, 2017
  • Launched Pacific Northwest sales junket. Meeting with 4 different regional retail chains and Super-Valu.

    November, 2017
  • 21 unique national retailers have now reviewed our line on Range me.com

    October, 2017
  • Shipped product samples to Fairway Market in New York.

    October, 2017
  • Invited to Super-Valu's executive meeting on November 9. This is one of the largest distributors in the U.S. They own 5 Grocery chains too.

    October, 2017
  • Albertson's Grocery Store in Southern California loved our brand and green-lit Cowgirl for stage 2.: product review.

    October, 2017
  • The first sale occurred today to Irvine Ranch Market, who ordered 1 case of each one of our products.

    October, 2017
  • Presentation to Gelson's Market in Southern California and told that our brand would be included in their purchasing in Q1 of 2018.

    October, 2017
  • Debra's Natural Gourmet in Concord, Mass requested samples of Cowgirl Meatballs and Sausages.

    October, 2017
  • Cowgirl Cattle went live on Range me.com the wholesale buying Catalog of all national retailers

    October, 2017
  • Sales meting with CVS stores is now scheduled.

    August, 2017
  • Began Jerky pre-production and recipe finalization.

    July, 2017
  • Held discussions with national Master Brokers and National Distributors.

    July, 2017
  • Sales meetings with Publix Grocery Stores and 7-11 are on the calendar.

    July, 2017
  • We landed our first national sales brokerage firm.

    July, 2017
  • We identified key hires and coalesced our board of advisors.

    July, 2017
  • We produced our launch video on location in Bozeman, Montana.

    May, 2017
  • We completed the product and recipe development for the 4 jerky's, 4 sausage's and 4 meatball flavors.

    April, 2017
  • Completed a comprehensive business plan with 3 years of financials.

    March, 2017
  • Completed the Cowgirl Cattle Branding and launched the B2B website, designed for retailers.

    March, 2017
  • Finished the packaging prototypes for 15 different products.

    February, 2017
  • Completed the novel, Laramie Landon, A Cowgirl's Adventure, which is the story that is launching the product line.

    January, 2017

Pitch Deck

Key Customers & Partners

Classic Jerky Company Lorentz Meats Berks Packing Company Coldco Logistics Jaffe Bros, Inc. KeHE Distributors Dombrovski Meats Trois Petite Cochon

Testimonials

Regina Gudzinkas
Regina Gudzinkas
Buyer Cost Plus world Market
""We are going to feature Cowgirl Cattle as the star of women's month in all 288 stores"."
Ashley Gorman
Ashley Gorman
Buyer Rosauer's and Super 1 Grocery Stores
"We have invited Cowgirl Cattle to install their custom end caps and fixture in 3 of our stores, We are very excited about this new brand."
Lyda Bond
Lyda Bond
Buyer Zulily
"Zulilly sells to 7 million female consumers online in many countries. and we are launching Cowgirl Cattle on September 1st, 2019 with a series of online promootions,"
Deb Quintana
Deb Quintana
Director- Curate by GBA
"I have something new we're starting that I think it perfect for you. It's called Curate by the National Gift Basket Association. We want to expand your distribution to a whole new market place."
Chelsea
Chelsea
Owner and Founder- Gunflint Mercantile
"Thanks so much for the info! Again, I am just in love with your brand. Your packaging, marketing, and everything is just so perfect. I would love to order your bags of beef jerky as well as the G.O.R.P."

Previous Funding

  • $100,000 Equity
  • Raise Source: Self
  • June 2017

Frequently Asked Questions

Why does meat just for women matter?

Why does Gillette sell Venus Razors just for women?

How much meat does the female consumer buy?

80% of all meat sold.

Do you have a formal business plan with 3 years of financials?

Yes, our plan is available upon request.

Do you have any experience in the meat business?

Yes, a lifetime.

Do you have distributors in place to service the retail customers?

Yes, KeHe distributors.

Risks & Disclosures

The Cowgirl Cattle business plan, executive summary and term sheet are available upon request. with an NDA.

An investment in Cowgirl Cattle & Trading should be considered a risk and there is no guarantee that your investment will deliver a return of profit. We are legally obligated to tell you that this is a highly speculative venture and you may lose your money.

Your signature on the Cowgirl Cattle subscription agreement shall confirm your understanding and agreement that you understand the risks of this investment.

Documents

Confidential

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