Why We Started This Company
I created Charity Miles to repurpose the $80 billion annual digital/mobile advertising market for good. I am one of 11.6 million Americans who walked, ran or biked for charity last year. By ourselves we cannot get corporate sponsors because, individually, we are not scaleable, targetable or measurable. Charity Miles fixes that by aggregating a large, demographically targetable audience and allowing sponsors to form meaningful, measurable relationships with them.
What Sets Us Apart
1. Our charity partners are some of the top high-impact charities in the world, such as: Feeding America, Wounded Warrior Project, Stand Up To Cancer, Autism Speaks, ASPCA and The Michael J. Fox Foundation. 2. Our concept is simple and unique. 3. Our design is beautiful. Mashable called it "sleek and easy to use." 4. Our community, already 70,000 strong, drives the movement entirely by word of mouth.
Our Keys To Success
Teamwork. Charity Miles is a collaborative vision that we are advancing in partnership with all of our charity partners and, most importantly, our members. We lay the infrastructure for them to lead. They're the ones making it such a success.
Since last June, we've grown to over 70,000 active members who have walked, run and biked more than 800,000 miles to earn more than $200,000 for our charity partners. We have had five corporate sponsors. We won the SXSW People's Choice Award for the entire 2013 SXSW Interactive Festival, as well as the SXSW Dewey Winburne Award for Community Service. The Huffington Post and Heartfelt Foundation awarded us two Millennial Impact Grants, including their Director's Choice Award.