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Apcela

Apcela

Distributed Application Delivery for Hybrid IT

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Company Overview

Business Description:
Apcela, formerly CFN Services, is a next generation cloud infrastructure company providing high performance Application Delivery Platforms for globally distributed, mission-critical IT. In the capital markets Apcela’s Alpha Platform™ accelerates securities trading applications for more than half of the top 100 high frequency and algorithmic trading firms, aka Flash Boys. Moving beyond capital markets the Company’s AppHUB™ Platform is a massively distributed, software defined, global virtual data center. It delivers investment grade performance for cloud applications and infrastructure, accelerating digital transformation for leading enterprises embracing emerging hybrid cloud IT architectures.

Company Background:
Apcela was formed in 2005 through the acquisition of intellectual property from CSX Corporation. In 2008 focus shifted to the capital markets, where the Company built a market leading position in the high frequency and algorithmic trading niche. In 2014 leveraging its experience and leadership position, Apcela hit Main Street with a cloud platform that accelerates legacy IT and XaaS application performance. The Company has grown at a 35% CAGR since 2009 with 50% YoY enterprise recurring revenue growth in 2016. Apcela is a 4-time Deloitte Technology Fast 500 company; a Red Herring N. America and Global 100 Company; and a 6-time Inc 500/5000 Company.

Products and/or Services:
We operate the low-latency Alpha Platform™, a high performance global private cloud for electronic securities trading in the equities, derivatives, fixed income, and FX markets. Our AppHUB™ Application Delivery Platform integrates legacy premises based enterprise IT and more than 400 globally distributed SaaS, PaaS, and IaaS cloud platforms, with distributed security and application performance management built in. Waters Technology recently named our Alpha Platform™ “Best Buy-Side Low-Latency Trading Platform” globally.

Technologies / Special Know How:
Global speed and performance around networking and application delivery is our core DNA. We combine this with distributed security on a software defined platform, embedded with open source and proprietary IP. We further wrap this platform with Application Performance Management built on Artificial Intelligence algorithms and machine learning to eliminate human middleware, delivering a truly application aware network and delivery platform.

Markets and Clients:
The Company targets financial services, bio/pharma, engineering, and manufacturing firms with $500mm to $5bn in revenue. Our platform spans 185 markets in 41 countries worldwide. The Company has more than 100 clients, with a cross section including Goldman Sachs, UBS, Deutsche Bank, Dow Jones, Thompson Reuters, Nasdaq, Deutsche Borse, Gilead Sciences, CDM Smith, LEGO, Sage Software, MassMutual, Citadel, and KCG. Client contracts based on monthly recurring revenue, ranging from 1-5 years, and from $250k to more $4mm annually.

Distribution Channels:
The Company operates direct sales and a tightly integrated set of channel partnerships. With our “Challenger Sales Model” expertise we tap OPSTs (other people’s sales teams) from highly complementary data center, IaaS, SaaS, and hyper-converged infrastructure segments, to create tremendous sales leverage and a powerful network effect. Apcela’s channel partnerships provide access to a geo-distributed field sales force more than 200 strong that has generated over $70mm in new contracts.

Competition:
The Company’s platform solutions are replacing outdated legacy IT architectures built on services from large global infrastructure providers like AT&T and Verizon, as well as legacy solutions in switching and routing, security, and application delivery control from companies like Cisco, Riverbed and F5 Networks. The Company is also competing with a group of venture backed cloud networking and security companies such as Aryaka, Cato Networks, and ZScaler. The Company believes that its capital markets pedigree and performance DNA, along with existing global platform reach and A-list client base provide a considerable competitive advantage.

KPIs

$32,000,000 Sales
Cash Flow Positive

Traction

  • 4-time Deloitte Tech Fast 500 Company

    October, 2014
  • Named Best Global Buy-Side Low-Latency Trading Environment by Waters Technology

    November, 2014
  • Closed $35mm in new enterprise contracts working in partnership with Equinix' 100 person strong field sales sales team

    December, 2014
  • Global Platform client Gilead Sciences named 15th Most Innovative Company in the World by Fast Company Magazine

    February, 2015
  • Named to Inc 500/5000 for 6th consecutive year; previously named to Red Herring N America & Global 100; SmartCEO Future 50; WBJ Fast 50

    August, 2015
  • Global Application Delivery Platform reaches 185 markets in 41 countries across North and South America, Europe, Asia, and Australia

    September, 2015

Testimonials

David Neitz
David Neitz
CIO, CDM Smith
"“CFN was the only provider with the ability to deliver committed latencies across all of our enterprise locations globally.” "
Nancee Berger
Nancee Berger
President and COO, West Corporation
"“CFN helped West re-think its network architecture and move beyond the constraints of its existing MPLS networks to deliver a more robust and scalable foundation for its mission-critical services.""
James Rundle
James Rundle
Editor, Buy-Side Technology, Waters Technolog
""The fact that CFN has been able to stand toe-to-toe with some of the industry’s biggest names, and seize the award in the inaugural year of this category, reinforces the impressive nature of the Alpha Platform. Its clientele includes a large percentage of the industry’s top high-frequency and proprietary trading firms, notorious for being the most technically adept and demanding capital markets clients.""
Ronan Ryan
Ronan Ryan
Chief Strategy Officer, IEX
""CFN Services built the Flash Boys' networks, when we needed a solution that could compete, they were the obvious choice.""
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