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BrewDog USA

BrewDog USA

We are on a mission to make other people as passionate about great craft beer as we are.

Deal Type

Equity

Funding Goal

$0

Minimum Reservation

$50

Maximum Reservation

$10,000,000

Deal Stage

Other

Open Date

06/01/2018

Closing Date

01/22/2019

Elevator Pitch

BrewDog USA is the US subsidiary of one of the world's most successful and profitable craft breweries. BrewDog has a worldwide army of 85,000+ "Equity Punk" investors. Become an Equity Punk today!

Company Overview

BrewDog USA Inc. is a subsidiary of BrewDog plc - the largest and fastest growing craft brewer in Europe. BrewDog plc has been the fastest growing food & drinks company in the UK for the last six years consecutively. In 2017, BrewDog plc grew its overall UK sales by 78%, and shipped 104 million bottles of beer worldwide. BrewDog plc is taking all that we have learned since 2007, and applying it in America as we look to build our US business through BrewDog USA Inc.


BrewDog plc is the largest and fastest growing craft brewer in Europe, and has been the fastest growing food & drinks company in the UK for the last six years consecutively.

In 2017, BrewDog plc grew its overall UK sales by 78%, and shipped 104 million bottles of beer worldwide.

We are taking all that we have learned since 2007, and applying it in America as we look to build our US business through BrewDog USA Inc.


Today, BrewDog plc employs more than 1,000 passionate people, ships beer to 60 countries around the world, and operates an ever-growing legion of amazing craft beer bars. Despite only starting in 2007, BrewDog plc has built a global reputation for its beers and the BrewDog brand.

BrewDog plc's seasoned team, its intellectual property, its infrastructure and its experience in craft beer will all enable BrewDog USA Inc. to grow BrewDog's presence in America.


In America, BrewDog USA Inc.'s beer range is decided by our community. We brew the beers that they want to drink. From Elvis Juice, our IPA featuring an all-out riot of grapefruit and zest, to the inky depths of Jet Black Heart, our vanilla milk stout – we have a headliner range of brilliantly crafted beers, designed to suit the American market. Our pack is led by Punk IPA, our world- class India Pale Ale that has blazed a trail for craft beer around the world. We are also able to produce small batch, innovative twists on traditional styles, such as Juggernaut, our Double IPA, and Clockwork Tangerine, our session IPA with a juicy citrus hit.

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BrewDog USA Inc.'s U.S. brewery employs over 200 people in the city of Columbus, as well as a number of people across the United States. We are supported by BrewDog plc's founder-led team in Europe, with our U.S. senior team leading our production and marketing out of Ohio. Our seasoned brewing team combine experience from leading breweries such as Founders, FireStone Walker, Wicked Weed and New Belgium.

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BrewDog USA Inc. arrived in America with brand recognition, owing to our TV show, Brew Dogs. The show aired for three seasons, and was the longest-running beer TV show in history, broadcast on Esquire in the US. We’ve also got a heritage for zany PR activities to launch our beers, which often garner a lot of attention around the world. You might have heard of us!

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BrewDog USA Inc. has a state-of-the-art brewery just 10 miles south of downtown Columbus, Ohio. Launched in 2017, BrewDog USA Inc.'s produces all of our beers for the American market at this facility, which also houses a taproom and restaurant (DogTap), garden, visitor center, and our newly opened BrewDog Beer Museum. The 100,000 sq ft brewery is built on a 42 acre site, and we just opened the world’s first crowd-funded craft beer hotel (Dog House) right next door, creating an ultimate destination for craft beer lovers right in the heart of Ohio. We adore Ohio, and Columbus has welcomed us with open arms. There is a huge opportunity in the Mid-West, and there are no other breweries of our size in the Columbus area.

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BrewDog USA Inc.'s beer is now available in eight states, and we are expanding our footprint every day. Ohio remains our biggest and most loved state, being our homeland in the USA and the hub of our production, and we’re making tracks into neighboring states as well as significant craft beer outposts. The response we have received from beer fans is incredible, and we’ll soon be hitting stores in a city near you! We are working solidly to build relationships with additional state distributors, and the following states are in our cross hairs for 2018.



Since opening its first bar in Aberdeen in 2010, BrewDog plc now has over 50 bars globally including flagship sites in London, Berlin, Barcelona, Tokyo, São Paulo and Stockholm.

BrewDog Bars are places where you can indulge in everything that is great about craft beer. We prides ourselves on having the most knowledgeable staff and showcasing the most flavorsome beers from all over the planet.

Originally inspired by American beer bars, each BrewDog venue infuses European café culture, contemporary food, craft beer, and artisanal spirits.

BrewDog Bars are raw, utilitarian and industrial, but we take care to make them comfortable places where you’ll want to stick around.

BrewDog USA Inc. plans to launch a series of BrewPubs across America, with your help! We will be tracking the investment from Equity for Punks USA, and where we see significant spikes in investment, we will aim to open a new bar in your hometown.

BrewDog USA Inc. launched its first bar in America before we opened our U.S. Brewery. DogTap Columbus has been bouncing since opening its doors in January 2017, 6 months before we released our first beers stateside. NOW, WE’RE TAKING THIS SHOW ON THE ROAD.

In Europe, BrewDog plc's bars enable BrewDog to sell more beer, increase our brand visibility, build our community and introduce more people to the incredible world of great craft beer.

With three BrewDog USA Inc. owned bars already launched in Columbus Ohio, BrewDog USA Inc. is primed and ready to bring our established craft beer venues to more states. We have identified a number of amazing cities in which we plan to open BrewPubs, but we need your help to determine where we hit up first!

Any city with more than 500 Equity Punk investors in this offering from BrewDog USA Inc. will make it onto our initial hit list for BrewPubs sites in America!



BrewDog USA Inc.'s first American venue launched on site at our Ohio brewery 6 months before we even produced our first beer! DogTap was a hit from the start, and we have since launched two additional bars in Columbus: The Short North and Franklinton. With the money raised, we plan to open more amazing craft beer bars across the USA, combining our love for American craft beer destinations with European beer café culture.

Our taproom, DogTap, often plays host to events for our local community, be it a birthday, family get together or even dog birthday "paw"-ties. We see a huge opportunity to build an awesome conference and events space on site in Columbus, with capacity for 500 people and the best beer you’ll ever find in such a venue! Forget the dried-out sandwiches and stuffy, windowless rooms in hotels. This will be the ultimate location for craft beer weddings, conferences, festivals and meetings. Get working on your guest list!

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Last year, BrewDog USA Inc. raised initial funds for a sour beer facility in Ohio. Since then, BrewDog plc also launched the OverWorks in Ellon, Scotland, and we’re gearing up to start working on some sour fermentation this side of the pond. Our resident master of funk, Richard Kilcullen, will be establishing a wonderland of spontaneous fermentation on our site right here in Ohio, and your investment will help develop the recipes and production requirements for this exciting new brewing endeavor.

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BrewDog USA Inc. has huge plans here in America and we’ve already got an incredible team on the ground ready to make it happen. Our first year has been a blast with a new distribution route opening up every few weeks since we released our first beers, and our ability to fast-track our progress and reach all four corners of the U.S. fast is totally reliant on the stability of our infrastructure, and the ability of our people. We’ll be investing in both these things as part of Equity for Punks USA.

SHAREHOLDER BENEFITS

As a BrewDog USA Inc. shareholder, you will entitle yourself to a 5% discount in all BrewDog bars, worldwide! Plus, investors in Equity for Punks USA get access to a 10% discount across our U.S. online shop, stocked with all the best beery merch you could wish for!

10% OFF DOGHOUSE STANDARD ROOMS

Our craft-beer themed hotel in Columbus, Ohio overlooks our soon to be operational sour beer brewery, and shareholders are offered a 10% discount on standard room rates!

FREE TOURS

Every BrewDog USA Inc. investor is entitled to a tour of our U.S. brewery as well as BrewDog plc's Inc. original HQ in Ellon, Scotland! Just get yourself over to Ohio or Ellon and we'll give you the grand tour! Travel is not included.


AGM INVITE

BrewDog USA Inc. shareholders receive an invite for you and a friend to our annual soon-to-be-legendary AGM (Annual General Mayhem) in Ohio. Awesome live music, beer tastings, loads of cool people and the lowdown on all things BrewDog and our company performance. Travel not included.

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EQUITY PUNK FORUM

Have your say in how our company is run, meet other investors (Equity Punks), and find the latest lowdown on your investment with access to our exclusive online Equity Punk forum!

AN EQUITY FOR PUNKS ID CARD

When you become an Equity Punk, you'll be able to apply for an exclusive shareholder ID card. This will allow you to claim all your beery perks, and toast your new investment with your shareholder discount!

RENEGADE BREWING COLLECTIVE

Use your voice on our forum to dictate our next installment of beer anarchy, which is then brewed by BrewDog for our Equity Punks. Pop by the brewery for exclusive access to the beer recipe chosen, one day a year! Travel not included.

BIRTHDAY BEER

A free draft BrewDog beer on your birthday, redeemable at DogTap Columbus or any BrewDog bar worldwide! Happy Birthday, Punk!

CRAFT BEER FOR THE PEOPLE

Our mission is to make people as passionate about craft beer as we are, so we have put pen to paper to create the ultimate beer bible. As an investor in Equity for Punks USA, you'll receive your very own copy of BrewDog's new book, 'Craft Beer For The People', signed by the author. You can collect from DogTap Columbus for free, or add it to an order from our US online shop once the raise is complete.

EXTRA BENEFITS

$100: 3 MONTH BREWDOG NETWORK SUBSCRIPTION

A 3 month subscription to our digital TV network: BrewDog Network.

$200: 6 MONTH BREWDOG NETWORK SUBSCRIPTION

A 6 month subscription to our digital TV network.

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$400: 12 MONTH BREWDOG NETWORK SUBSCRIPTION

A 12 month subscription to our digital TV network.

$500: GET EVEN MORE...

A 12 month subscription to our television network, an increased discount worth 20% for our U.S. online store, an increased discount worth 10% for our bars, and an exclusive Equity Punk t-shirt and pin badge you can collect from DogTap Columbus for free or add to an order from our U.S. online shop once the raise is complete.


BOOSTED BENEFITS

On top of the everyday benefits of becoming an Equity Punk, you can invest extra to get your paws on upper tier perks!

The below clubs must be redeemed via our website, on your account on BrewDog.com. These will be available to claim once you submit your application, and will be redeemable once your shares in BrewDog USA Inc. are issued.

For the DogHouse Club, hotel rooms are available to claim Monday-Thursday, excluding national holidays. You’re welcome to bump up to weekends for a supplement! Get in touch when your perks are redeemable to confirm the cost for your ideal weekend.

WANT MORE?

You got it! Invest more than $5,000 and you’ll unlock these turbo-charged boosted benefits. You can choose one perk from each tier that you qualify for. For example, if you invest $20,000, you can choose a benefit from the $5,000, $10,000 and $20,000 tiers.


Travel is not included for any boosted benefits perks, and are only available to one person to claim per investment, unless otherwise stated.

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BrewDog USA Inc. intends to replicate BrewDog plc’s European successes in the far larger craft beer market of the USA. BrewDog USA Inc. intends to take advantage of the brand recognition BrewDog already has stateside from its TV show and online footprint, and translate these into sales. BrewDog USA Inc. intends to build on the amazing distribution contracts we already have in place. BrewDog USA Inc. intends to take all of the BrewDog plc team’s experience of rapidly expanding a craft brewery and apply it in America.

AND WE WANT YOU ALONG FOR THE RIDE.
YOUR INVESTMENT WILL ENABLE US TO GROW EVEN FASTER.

AT BREWDOG, WE BELIEVE THAT BY HAVING THE CONVICTION TO DO THINGS ON OUR OWN TERMS AND BY LIVING THE PUNK DIY ETHOS, WE CAN CHANGE THE WORLD WITH CRAFT BEER. ONE GLASS AT A TIME.

We believe the best way to launch BrewDog USA Inc. and to grow our business is to ask you to be involved in our future.

Our growth so far has been phenomenal. And with that growth all set to continue, this is your opportunity to get involved. We want you to share in our future success and own your very own part of BrewDog USA Inc.

This is going to be an awesome journey. And we want you to join us on it. With your investment there is no telling how far we can go.

OUR STRATEGY HAS ALWAYS BEEN TO TRY TO SHORTEN THE DISTANCE BETWEEN OURSELVES AND THE PEOPLE WHO ENJOY OUR BEERS; EQUITY FOR PUNKS IS THE ULTIMATE INCARNATION OF THIS PHILOSOPHY.

Risks & Disclosures

We’d rather use this space to tell you more about our awesome beers and how passionate we are about opening bringing BrewDog and our craft beer revolution to the US, but our lawyers asked us to do this instead. So, make them happy by reading this while we get back to doing what we do best: making great craft beer.

The information on this page was created by BrewDog USA Inc. to assist with marketing our Regulation A stock offering. The text on this page is a summary but does not contain all of the terms of our stock offering. In order to review all of the terms of our stock offering, you should review our offering circular that contains all of the terms, conditions, risk factors, and disclosures that you should read and understand before you invest in our company. The offering circular is available in the Documents section below for you to read and review before you invest. The offering circular has been filed with the SEC, so you can also view it on the SEC’s website here: https://www.sec.gov/Archives/edgar/data/1646269/00... The offering circular explains that we are offering 800,000 shares of common stock in BrewDog USA Inc. at a price of $50.00 per share with a minimum purchase of one share per investor.

The United States Securities and Exchange Commission (“SEC”) does not pass upon the merits of, or give its approval to, any of the securities we are offering or the terms of our offering, nor does it pass upon the accuracy or completeness of our offering circular or other selling literature. The securities we are offering are offered pursuant to an exemption from registration with the SEC; however, the SEC has not made an independent determination that the securities offered in our offering circular and in our offering are exempt from registration.

When you review our offering circular, please review all of the risk factors before making an investment in our company. An investment in our company should only be made if you are capable of evaluating the risks and merits of this investment and if you have sufficient resources to bear the entire loss of your investment, should that occur.

Generally, no sale may be made to anyone in our offering if the aggregate purchase price you pay is more than 10% of the greater of your annual income or net worth. Different rules apply to accredited investors and non-natural persons. Before making any representation that your investment does not exceed applicable thresholds, we encourage you to review Rule 251(d)(2)(i)(c) of Regulation A. For general information on investing, we encourage you to refer to www.investor.gov.

Our offering circular does not constitute an offer or solicitation in any jurisdiction in which such an offer or solicitation would be unlawful. No person has been authorized to give any information or
to make any representations concerning our company other than those contained in our offering circular, and if given or made, such other information or representation must not be relied upon. Prospective investors are not to construe the contents of our offering circular, or of any prior or subsequent communications from our company or any of its employees, agents or affiliates, as investment, legal, financial or tax advice. Before investing in our offering, please review our offering circular carefully, ask any questions of the company’s management that you would like answered and consult your own counsel, accountant and other professional advisors as to legal, tax and other related matters concerning this investment.

Documents

Confidential

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