$2 Billion Exit Brings Equity Crowdfunding to Forefront

CF vs Kickstarter

What’s the difference between Crowdfunder & Kickstarter? 9,500 Oculus Rift supporters just found out.

FOX asked our CEO to talk about Crowdfunder in the wake of the big backlash right now from people who donated to the $2.4M Oculus Rift campaign on Kickstarter. Those supporters didn’t get any benefit from Facebook’s recent acquisition of Oculus for $2 Billion.

Had the $2.4M that Oculus raised to launch the company been investment via Crowdfunder, then we estimate those backers would have gotten a 200x return on their investment.  Because Oculus raised via Kickstarter, which doesn’t offer investment, the 9,500 donors to Oculus just received a pair of virtual reality goggles and other “rewards”. Here is a simple breakdown of the differences between rewards-based crowdfunding and equity-based crowdfunding.




  • Kickstarter is a rewards-based crowdfunding platform
  • Way to fund creative projects
  • Creators keep 100% ownership of the work
  • Backers receive rewards for their contributions

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  • Crowdfunder is an equity crowdfunding platform
  • Way to fund startups, social enterprises and small businesses
  • Entrepreneurs give up an equity stake in their company in exchange for investments
  • Investors will have the opportunity to profit financially from their investment

Although Kickstarter and Crowdfunder are both crowdfunding platforms, they are quite different. Kickstarter is a way to fund ideas and creative projects by giving backers “rewards” while Crowdfunder allows people to invest in companies in exchange for equity. Learn the tricks on how to run a successful Crowdfunder campaign in order to get the most out of your fundraising efforts.


Crowdfunder is transforming early stage finance and bringing it online. We provide economic opportunity around the world through the power of entrepreneurship and early stage investing.