Althea Brands brings together traditional medicine and contemporary scientific research to develop natural and healthy foods and beverages.
Our first line of products - branded Béla - leverage the 5000 year old Indian system of holistic health and medicine - Ayurveda - to provide enhanced hydration by combining ancient herbs with contemporary scientific knowledge.
Béla combines traditional herbs like Turmeric, Tulsi, Ginger etc. with electrolytes and vitamins, and has 0 sugar, 0 calories, 0 protein, 0 caffeine, 0 carbs, 0 fat and no artificial ingredients.
With most if not all energy drinks containing sugar, calories and/or caffeine, they are not the drink-of-choice for active women. Moreover, these are predominantly branded for men - evidenced by Monster, Red Bull, Bang etc.
Béla is arguably the first-ever drink positioned around holistic mind-and-body wellness goals, with over 30M people in the core target segment of Yoga, growing at 12%-14% annually.
We launched in March 2018 and are now sold on Amazon (5-star rated) and in over 200 locations nationwide, including 140+ Life Time Fitness locations, and about to launch in a major grocery chain in NY as well as TX.
Signed 50 location grocery chain in TXFebruary, 2020
Signed first grocery chain customer in NYFebruary, 2020
Crossed 130 cases/month on AmazonJanuary, 2020
Signed first national customer - Life Time Fitness- a marquee national fitness club with 140 locations and growingApril, 2019
Crossed 50 retail locations in greater AtlantaApril, 2019
Commercial-scale production run with improved labelsNovember, 2018
Crossed 25 retail locations in greater AtlantaSeptember, 2018
Amazon store launchedMarch, 2018
Béla Harmony Launched in 2 flavorsMarch, 2018
Successful Pilot production run of 2 flavorsFebruary, 2018