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Althea Brands LLC

Althea Brands LLC

Ayurveda-inspired hydration with the power of ancient herbs and antioxidants, in 0 sugar, 0 calorie, Vegan, Non-GMO and gluten-free blends.

Company Overview

Althea Brands brings together traditional medicine and contemporary scientific research to develop natural and healthy foods and beverages.

Our first line of products - branded Béla - leverage the 5000 year old Indian system of holistic health and medicine - Ayurveda - to provide enhanced hydration by combining ancient herbs with contemporary scientific knowledge.

Béla combines traditional herbs like Turmeric, Tulsi, Ginger etc. with electrolytes and vitamins, and has 0 sugar, 0 calories, 0 protein, 0 caffeine, 0 carbs, 0 fat and no artificial ingredients.

With most if not all energy drinks containing sugar, calories and/or caffeine, they are not the drink-of-choice for active women. Moreover, these are predominantly branded for men - evidenced by Monster, Red Bull, Bang etc.

Béla is arguably the first-ever drink positioned around holistic mind-and-body harmony goals exemplified by Yoga, one of the fastest growing wellness disciplines in the country.

We launched in March 2018 and quickly attained over 50 local studios/gyms/stores as retail partners around metro Atlanta, and recently signed on Life Time Athletic as our first national customer.

KPIs

$>100 cases/mth Transaction Volume

Traction

  • Signed first national customer - Life Time Athletic - a marquee national fitness club with 140 locations and growing

    April, 2019
  • Crossed 50 retail locations in greater Atlanta

    April, 2019
  • Launched B2B and B2C eCommerce channels on blockchain-powered platform

    March, 2019
  • Commercial-scale production run with improved labels

    November, 2018
  • Crossed 25 retail locations in greater Atlanta

    September, 2018
  • Amazon store launched

    March, 2018
  • Béla Harmony Launched in 2 flavors

    March, 2018
  • Successful Pilot production run of 2 flavors

    February, 2018

Testimonials

Diana DeLatour
Diana DeLatour
Co-owner, Be Hot Yoga, Atlanta, GA
"We carry Bela drinks at our yoga studio. They are very tasty and because of all the good stuff that is in them, they make you feel so good when you drink them!!!"
Erin Gravely
Erin Gravely
Manager, YogaWorks Dunwoody, Atlanta, GA
"I am so happy Atul came into our studio and introduced Bela to us! After the first sip I knew we had to carry Bela. It's so refreshing and tasty. Atul and his team have been so helpful with everything and even came to our studio for a sampling event! I highly recommend this product to everyone!"
Tani Woodlief
Tani Woodlief
Manager, Yoga Pilates Barre, McDonnough, GA
"Met the Bela folks at the SE Yoga Conference and they were kind enough to provide hydration to us all weekend with their delicious and healthy drinks. Love the fact that they are natural and lo cal. And on top of that, they taste great. Looking forward to the release - want this in our studio!"
Ilona Moore
Ilona Moore
Owner, Peachtree Yoga Center, Sandy Springs,
"Bela is a healthy drink that is unfused with herbs and minerals that hydrate your body and support its functions. It is a healthy alternative to both soft drinks and water. I love that there is an unsweetened version of the drink, which tastes great. The company is locally owned and the owners take pride in their product and develop personal relationships with their buyers, a lot of whom are yoga studio owners, which helps the community and the environment."
Facebook Reviews - 5 stars
Facebook Reviews - 5 stars
Various
"Visit https://www.facebook.com/drinkbela/reviews"
Amazon Reviews - 4.9 stars
Amazon Reviews - 4.9 stars
Various
"Visit https://amzn.to/2OlZpq2"
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