Althea Brands brings together traditional medicine and contemporary scientific research to develop natural and healthy foods and beverages.
Our first line of products - branded Béla - leverage the 5000 year old Indian system of holistic health and medicine - Ayurveda - to provide enhanced hydration by combining ancient herbs with contemporary scientific knowledge.
Béla combines traditional herbs like Turmeric, Tulsi, Ginger etc. with electrolytes and vitamins, and has 0 sugar, 0 calories, 0 protein, 0 caffeine, 0 carbs, 0 fat and no artificial ingredients.
With most if not all energy drinks containing sugar, calories and/or caffeine, they are not the drink-of-choice for active women. Moreover, these are predominantly branded for men - evidenced by Monster, Red Bull, Bang etc.
Béla is arguably the first-ever drink positioned around holistic mind-and-body harmony goals exemplified by Yoga, one of the fastest growing wellness disciplines in the country.
We launched in March 2018 and quickly attained over 50 local studios/gyms/stores as retail partners around metro Atlanta, and recently signed on Life Time Athletic as our first national customer.
Signed first national customer - Life Time Athletic - a marquee national fitness club with 140 locations and growingApril, 2019
Crossed 50 retail locations in greater AtlantaApril, 2019
Launched B2B and B2C eCommerce channels on blockchain-powered platformMarch, 2019
Commercial-scale production run with improved labelsNovember, 2018
Crossed 25 retail locations in greater AtlantaSeptember, 2018
Amazon store launchedMarch, 2018
Béla Harmony Launched in 2 flavorsMarch, 2018
Successful Pilot production run of 2 flavorsFebruary, 2018