AI-Powered Technology Delivering Personalization to Hotel Search Engine Results
Trivago CEO Rolf Schrömgens says: "I think there is a major problem unsolved, and that is getting you into the ideal hotel. I don’t think that is happening right now. There is a huge value that can be unlocked.” (CNBC, Dec 2016). There's too much information out there, results are generic, and booking platform conversion rates are a ridiculously low 3%.
Baarb is changing the way we discover hotel information with Search Engine Personalization (SEP). Using AI to understand travelers preferences and connect them to the perfect hotel faster and easier, Baarb is making sense of tons of data and prioritizing the most relevant results.
Leading hotel booking platform providers were interviewed to create the perfect recommender system that will help them personalize search results for travelers and increase their conversions. We deliver a quick and flexible way for booking platforms to insert their inventory through our API to implement a powerful and personalized search and booking engine to their sites and mobile apps.
Baarb has been called the Netflix of Hotel Booking by Hospitality Technology Magazine, and featured in The Huffington Post, Entrepreneur, Social Media Today, TNW, Influencive, Creator, Prsuit, Startup Nation, and others.
Baarb begins implementation for first 5 pilot travel site customers in the U.S. and Europe for both API SaaS model and white label solutionsJuly, 2017
Baarb opens first round for angels and seed investorsMay, 2017
Baarb launches in beta and hotels around the world are booked using AI-powered personalized search engine featuresApril, 2017
Baarb begins research and development with $250K investment from founderJune, 2016