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Baarb, Inc.

Baarb, Inc.

AI-powered platform that delivers personalization to hotel booking search engines.

Company Overview



AI-Powered Technology Delivering Personalization to Hotel Search Engine Results

  • Leadership team with deep expertise in artificial intelligence, travel industry, and customer acquisition
  • B2B SaaS business model
  • Founder with successful exit in travel technology startup

Trivago CEO Rolf Schrömgens says: "I think there is a major problem unsolved, and that is getting you into the ideal hotel. I don’t think that is happening right now. There is a huge value that can be unlocked.” (CNBC, Dec 2016). There's too much information out there, results are generic, and booking platform conversion rates are a ridiculously low 3%.

Baarb is changing the way we discover hotel information with Search Engine Personalization (SEP). Using AI to understand travelers preferences and connect them to the perfect hotel faster and easier, Baarb is making sense of tons of data and prioritizing the most relevant results.

Leading hotel booking platform providers were interviewed to create the perfect recommender system that will help them personalize search results for travelers and increase their conversions. We deliver a quick and flexible way for booking platforms to insert their inventory through our API to implement a powerful and personalized search and booking engine to their sites and mobile apps.

Baarb has been called the Netflix of Hotel Booking by Hospitality Technology Magazine, and featured in The Huffington Post, Entrepreneur, Social Media Today, TNW, Influencive, Creator, Prsuit, Startup Nation, and others.

Pitch Deck


  • Baarb begins implementation for first 5 pilot travel site customers in the U.S. and Europe for both API SaaS model and white label solutions

    July, 2017
  • Baarb opens first round for angels and seed investors

    May, 2017
  • Baarb launches in beta and hotels around the world are booked using AI-powered personalized search engine features

    April, 2017
  • Baarb begins research and development with $250K investment from founder

    June, 2016


Jim Brisimitzis
Jim Brisimitzis
GM of US Startup Program, Microsoft
"Baarb is on the edge of changing travel for the good. I feel so strongly about the opportunity with Baarb that I’m personally getting involved to bring the best of my network and resources to help them succeed."
Maryanne Morrow
Maryanne Morrow
CEO @ SurgeXLR, Startup Advisor
"Barbara Parshall is a proven, results-driven executive with broad disciplinary expertise across several industries. She has the proven ability to integrate product design, marketing strategy and distribution programs to achieve results. With an exceptional track record of developing and communicating a vision and building strategic buy-in, Barbara is a persistent and passionate champion. Her evangelism and technical skill is accompanied by exceptional marketing, project management and team leadership. "
Nathan Resnick
Nathan Resnick
Founder @ Yes Man Watches, Journalist
"The experience is incredible and I can see every type of traveler enjoying the platform!"
Anders Fritz-Carlsen
Anders Fritz-Carlsen
CEO and Co- Founder @CompnyX
"Baarb is the next big thing within the rather conservative travel industry - makes booking a trip way more easy and effective for both leisure or business travelers given its recommendation engine and AI algorithms - also really interesting is the dual revenue stream with both a B2B and a B2C earning model - about time we see some development in the industry. "