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Arthena

Arthena

Invest in Art Online

Company Overview

What We Are

ARTHENA IS A PLATFORM THAT GIVES INDIVIDUALS ACCESS TO COLLECT WITH ART WORLD EXPERTS. Arthena is the first equity crowdfunding platform for tangible assets. Arthena harnesses the collective buying power of the internet through our innovative & proprietary model. Individuals choose collections they are interested in, pool their capital with other collectors, and invest.


ARTHENA IS FOUNDED ON DEEP SILICON VALLEY ROOTS.

Arthena came out of AngelPad, the #1 global tech accelerator, founded by Thomas Korte, the 7th employee at Google. Angelpad has less than a 1% acceptance rate, and has produced multiple billion dollar tech companies. Arthena is funded by the investors behind Netflix, Facebook, Linkedin, Moda Operandi, Airbnb, among others. Arthena is powered by our proprietary legal model, written in collaboration with top silicon valley law firm WSGR. Arthena’s model is applicable to all tangible asset classes.



Founding Story

A specialist in data analysis of the global art market, collector behavior, and the intersection of fine art and technology, founder Madelaine D'Angelo noticed that many would-be collectors weren't sure where or how to start. Meanwhile, she wanted to help art advisors expand their networks and reach the new generation of collectors comfortable transacting online. She created Arthena's accessible, innovative, and educational platform to fill this gap. Arthena went through top global Accelerator AngelPad's Spring 2014 class.


Market Opportunity


Driven by technology, and increase in transaction at the lower to middle market, the global art market is bigger than ever. With record sales topping $54.1 billion in 2014, the art market has grown 7.5% year-on-year by value globally -- and 25% year-on year in the United States. The strong interest in investment in art as –sets has brought hundreds of thousands of interested investors and billions of dollars of liquidity into the market from emerging regions like China, Latin America, the Middle East and Asia.

Wealth managers all over the world have noticed, and they are beginning to incorporate art into their clients’ portfolios as an alternative investment. Yet the majority of people with means still aren’t buying art, missing out on this unique investment opportunity.



THE GLOBAL HNWI POPULATION IS BIGGER THAN EVER AT 13.7M INDIVIDUALS. THE MAJORITY COME FROM NORTH AMERICA AND ASIA. THE HNWI POPULATION EXPERIENCED ITS 2ND LARGEST YOY GROWTH SINCE 2000, 15%, WITH WEALTH REACHING ITS SECOND CONSECUTIVE RECORD HIGH OF 14% YOY GROWTH. ALL HNWI ARE ACCREDITED INVESTORS. AS THE GLOBAL POPULATION OF HNWI CONTINUES TO GROW, SO DOES ARTHENA’S POTENTIAL CUSTOMER BASE. TOTAL WEALTH GREW 7.2% TO $56.4 TRILLION. THE GLOBAL UHNWI POPULATION HAS INCREASED 61% OVER THE LAST DECADE AND IS EXPECTED TO GROW ANOTHER 34% OVER THE NEXT TEN YEARS.

A recent Barclays report cited that HNWI have around 9% of their portfolios diversified into tangible and collectible assets. Art is the largest, and fastest growing segment of that category.

KPIs

3,300 Users
4 Employees
$500,000 Sales

Traction

  • Arthena's lead investor is Foundation Capital, who has invested in Lending Club, Facebook, Linkedin, Twitter, Netflix, among others.

    November, 2015
  • Arthena Was featured on NPR's Marketplace. http://www.marketplace.org/topics/business/startup-hopes-make-art-investment-more-inclusive

    October, 2015
  • Arthena Launched a Collaboration with Huffington Post www.huffingtonpost.com/news/arthena

    September, 2015
  • Arthena was featured in Business Insider http://www.businessinsider.com/startup-arthena-to-let-people-invest-in-a-mutual-fund-for-art-2015-7

    August, 2015

Testimonials

Cankut Durgun
Cankut Durgun
Founding Partner at Aslanoba Capital
"Crowdfunding regulations have democratized access to startups through platforms like AngelList. We believe that art as an asset class is next in line. Madelaine's industry background and technology understanding make her the right person to make this happen. The art experts and investors who she has brought to Arthena so far signal a very promising future."
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