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AquaThings, Inc.

AquaThings, Inc.

The First Marketplace for Action Water Sports Powered by Crowd Expertise and AI

Company Overview

AquaThings provides an integrated Ecommerce and community experience to Action Water Sport enthusiasts, combining proprietary machine learning, and personalization and recommendation algorithms to deliver a best in class shopping experience.

  • As we teach the system expert knowledge and inputs, the IP depth of the machine learning and algorithms grow to make it increasingly hard for any new competitor to catch up.
  • We have exclusive rights in the category for using a proprietary AI (artificial intelligence) technology platform. Developed by the Founder, Faramarz Farhoodi, the platform is based on more than two decades of advanced military and commercial applications of AI. This results in a competitive advantage with an innovative toolbox of AI-based shopping assistants that enable AquaThings to create a new generation of smart marketplaces for water sports consumers.

AquaThings is managed by an experienced leadership team (Amazon, Target.com, IAC, Auction.com, Sequoia-backed Motosport.com, National Geographic, Natural History Museum of LA County ) - including the iconic Waterman and Professional Surfer, Laird Hamilton.

Pitch Deck

Traction

  • MGMT Team with e-commerce and retail experience from prominent companies such as from Amazon, Target.com, and Auction.com

    July, 2015
  • $150K in revenue year-to-date, primarily from offline retail channel yielding a 50% gross margin

    July, 2015
  • Investor Perks include surf lessons and an in-person investor dinner with Laird Hamilton

    August, 2015
  • Launched divethings.com with semantic search and 20,000 products via Amazon affiliate relationship

    July, 2015
  • In development of surfthings.com with expected launch in September

    December, 2015
  • Founding team has experience in Artificial Intelligence, Ecommerce, Consumer Retail and Action Water Sports

    July, 2015
  • Unique Next Generation Ecommerce, powered by AI technology stack evolved over 1000 person years of real-world application experience

    May, 2015
  • More than 100 years of combined subject matter expertise in action water sports

    May, 2015

Testimonials

Laird Hamilton
Laird Hamilton
President of AquaThings
"AquaThings is creating an action water sports platform where you can find the products you're looking for, and have experts like me guide your purchase based on your needs through our proprietary AI learning and recommendation engine. "
Matthew Winnick
Matthew Winnick
Managing Partner of Endgame Partners
"I'm excited to be a part of AquaThings because when you couple Faramarz' management, technical, and product abilities with his passion for water sports, you have the right ingredients for a disruptive company."
Jim Corum
Jim Corum
Former President of Auction.com
"Faramarz demonstrates a tireless work ethic in pursuit of excellence while also creating a quality work environment. At Auction.com, he was never content with creating and refining a “platform”, but continuously endeavored to learn and refine the business of real estate auctions."
Gary Winnick
Gary Winnick
Chairman and CEO of Winnick & Company
"Faramarz has been an important resource for Winnick & Co. from his experience, his capabilities and his view and deep understanding of new technologies. "
John Rossman
John Rossman
Author and Speaker - “The Amazon Way ... "
"I’ve known Faramarz Farhoodi for over 12 years including time we worked on a daily basis together at Amazon.com. Faramarz has tremendous breadth of business and technology expertise. While at Amazon, Faramarz managed a strategic relationship with Target.com, delivered a huge catalog of projects, and helped them achieve tremendous growth in their business. Since then, Faramarz has built a great track record of tackling business and technology needs in the ecommerce and retail industries."
Louis Castle
Louis Castle
Chairman of Metric Gaming
"Faramarz joined Instant Action as our COO and immediately demonstrated technical and operational leadership by streamlining our technology stack and organizing or publishing process. Instant Jam launched without incident and quickly scaled to be the fastest growing social game on Facebook within 10 days due in large part due in large part to his leadership."
Jon White
Jon White
Former COO of Musician's Friend
"Mr. Farhoodi has the knowledge and executive management skills to not only develop web sites and retail operational systems but implements them faster and more efficiently than anyone. Mr. Farhoodi thoroughly understands existing Ecommerce marketing and has the vision to create and develop the next generation of tools. I have worked and managed many IT executives and Mr. Farhoodi is in a class by himself."
Drew Lieberman
Drew Lieberman
CEO Glyde, Former CEO MotoSport
"Faramarz is a tremendous leader and motivator. Not only does he bring outstanding technological and operational skills to whatever he faces, he knows how to roll-up-his sleeves to accomplish the goal. Faramarz brings a positive "can-do" and successful, results-oriented approach to those with whom he works, and his understanding of the eCommerce landscape allows him to create a high performing organization that achieves extraordinary success and impact. "
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