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WeHeartYOYO, Inc.

WeHeartYOYO, Inc.

Netflix for Cars - On-demand pay-per-mile car subscription platform

Company Overview


YOYO is an on-demand pay-per-mile car subscription service. We like to think of ourselves as the Netflix of cars.


With our subscription service, you can drive any car you want and swap any time your needs change. Which means you get to drive the right car for the right occasion. Think of it as your own on-demand fleet of cars with none of the hassles of ownership, and half the cost of the car you own now. So, no more worries about car payments, insurance payments, repair bills, DMV registration, parking at the airport etc.





The problem we see is that the car industry is stuck here …


whereas, today’s consumers are here


Instead of being the symbol of ultimate freedom, our cars have become a burdens. Buying a car today gives you the privilege of spending a lot more money on a bunch of disjointed and disaggregated services.

Cost and convenience

Do you know what your car actually costs you every month? Or how much you pay for each mile you drive? When asked about their monthly car costs, most people only consider their car payment, which on average is around $482. But that $482 isn’t the whole cost to own that car — far from it.

We almost always overlook all the other sneaky car-related leaks from our wallets. We have license fees, registration fees and taxes. We need to buy insurance, fill the gas tank, go in for regular maintenance. And our cars lose value from depreciation every single day we own it, regardless of whether we drive it or not.

We have unwittingly become our cars’ general contractors, forced to constantly re-organize and schedule things so our cars stay functional (and legal).

These other costs could well end up doubling our out-of-pocket expenses. That’s NUTS! Especially given the fact that we drive our cars, on average, 56 minutes a day - that’s just 4% of the time!


That’s why we created YOYO: The revolutionary new on-demand service giving drivers everywhere a better alternative to car ownership.


YOYO provides on-demand, pay-per-mile access to an entire fleet of personal vehicles at a far less cost and without any of the hassles that come with traditional car ownership -- empowering car owners to ditch their cars while keeping their freedom.


Modern customer values of convenience, simplicity, immediacy, and flexibility are in conflict with today’s service providers. Consumers today are forced to use their cars as “all-purpose” vehicles, no matter if commuting alone to work or taking the whole family to the beach. It’s a one-size-fits- none approach.

YOYO, on the other hand, gives our members the flexibility to choose the right car for the right need at the right time, delivered right to their doorstep on demand via smartphones. The Millennial crowd are more than willing to adopt an intelligent alternative car-as-a-utility model such as YOYO that they can turn on and off on demand.

We’ve built a subscription platform that allows the entire car industry to plug in. We’re attacking today’s broken car consumption model and unifying consumer experiences with a one-stop-service approach that will be the future of the car industry.



With YOYO, you can take a sedan to the office during the week, trade it for an SUV for the family camping trip over the weekend, and then swap it out for a convertible to escort your better half on a swanky night out on the town. All in the same week.



YOYO provides you with flexible access to an entire fleet of cars for less than the cost of owning. Our on-demand white-glove concierge service delivers the right car for the right occasion right to your door.


All it takes is a 1-click, super-fast sign up from our mobile app using your social credentials, and we make it easier than ever to begin reaping the all of the many benefits that YOYO offers.

Pitch Deck


  • Big Box Retailer partnership and pilot program. 1000 signups for service nationwide. Many have opened their wallets even at concept stage.

    October, 2016


Beerud Sheth
Beerud Sheth
Founder, Elance, ODesk
"YOYO is the right idea at the right time. It's targeting a huge market, has a compelling value prop and a recurring revenue business model. It uses a capital efficient, tech-driven approach to disrupting its target market. It has a credible, passionate founding team, with relevant experience in the space."
Christine Mason
Christine Mason
CEO, Now Labs
"This is an exceptional self-aware experienced team, a recurring revenue business model with good margins in a big market, and I personally get the value proposition as a consumer. If this was available today, I would already be a customer."
John Harbison
John Harbison
Chairman, Tech Coast Angels
"YOYO is a truly disruptive company that has the potential to revolutionize the car business by introducing a pay-per-mile subscription service in lieu of car ownership. The team has leveraged their past experience in disruptive automotive startups to rethink the customer experience and come up with a unique and creative solution – and brought this together in a practical and capital efficient new business model."