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Sparkle Cut Diamonds

Sparkle Cut Diamonds

We are a diamond tech company using nanotechnology to increase the Sparkle of diamonds by 50%-100%. Sell D2C and thru showrooms.

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Company Overview

Sparkle Cut Diamonds is a revolutionary diamond-tech brand positioned to disrupt a $22B industry ripe for innovation. We use nanotechnology to place patent-pending, invisible finishing cuts on a diamond and create 50%-100% more Sparkle than typical diamonds that cost thousands more - with no carat weight loss. Sparkle Cut's pièce de résistance: we make good diamonds great and great diamonds exceptional. We focus on, and deliver, what matters most to customers (size and sparkle) at surprising price points. Sparkle Cut is setting Sparkle records including an all-time high Sparkle rating out of 4.5 million diamonds evaluated.

Led by a seasoned team from other disruptive brands with a track record of focusing on customer experience and delivering better products and strong financial results.

CEO: Jo Lawson, 9 years at Apple and 3 years at Movado Group - understands luxury/tech intersection with undeniable customer focus and proven product launches.

Co-Founders: Pat Hopf & Mark de Naray, formerly Sleep Number Bed Chairman + CEO, disrupted the sleep industry by building a brand from zero to hundreds of millions of dollars in several years.

Sparkle Cut has raised $2.5M to date, has started booking revenue with D2C and B2B strategies, and is currently raising $1M in funding to fuel exponential growth in 2019 and beyond.

This link to a video shows a sample diamond (much higher grade diamond, Not Sparkle Cut) which costs roughly $10k, next to a sample Sparkle Cut diamond (on right set in yellow gold) that only costs $5k.

Pitch Deck

Traction

  • Filed a second patent in July.

    June, 2019
  • In discussions with wholesalers and retailer interested in carrying our branded proprietary diamonds in their showrooms.

    June, 2019
  • Launched Sparklecut website displaying diamonds direct to the consumer.

    November, 2018
  • Hired Jo Lawson, a senior marketing executive from Apple and Movado, who became the CEO shortly thereafter.

    June, 2018
  • Filed initial patent for the Sparkle Cut process.

    May, 2018
  • Closed on a $1.3 million financing with angel investors.

    May, 2018
  • Completed an extensive round of R&D testing proving that the Company could increase the Sparkle of diamonds by 50-100%.

    April, 2018
  • Completed marketing research and developed the trademarked phrase "The 3S's of Diamonds --- Size, Shape and Sparkle.

    May, 2017

Testimonials

Kate from Santa Cruz
Kate from Santa Cruz
Customer
"These are the first diamonds I've ever owned. I love them. They sparkle like crazy and make me feel gorgeous.""
Cathy from Minneapolis
Cathy from Minneapolis
Customer
"I am in love with my spiral ring from Sparkle Cut. The half carat diamonds look spectacular, and the ring is a true conversation starter."
Candise from San Diego
Candise from San Diego
Customer
"I have a few high-quality diamond pieces. And I can't tell the difference between my Sparkle Cut "J" grade diamond and my "D" grade diamonds."
Kalpesh Jhaveri
Kalpesh Jhaveri
GIA Graduate Gemologist & VP Diamond Club Wes
"Sparkle Cut is the great equalizer, making even J and K color diamonds sparkle like much higher grade (and more expensive) diamonds."
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