Sparkle Cut Diamonds is a revolutionary diamond-tech brand positioned to disrupt a $22B industry ripe for innovation. We use nanotechnology to place patent-pending, invisible finishing cuts on a diamond and create 50%-100% more Sparkle than typical diamonds that cost thousands more - with no carat weight loss. Sparkle Cut's pièce de résistance: we make good diamonds great and great diamonds exceptional. We focus on, and deliver, what matters most to customers (size and sparkle) at surprising price points. Sparkle Cut is setting Sparkle records including an all-time high Sparkle rating out of 4.5 million diamonds evaluated.
Led by a seasoned team from other disruptive brands with a track record of focusing on customer experience and delivering better products and strong financial results.
CEO: Jo Lawson, 9 years at Apple and 3 years at Movado Group - understands luxury/tech intersection with undeniable customer focus and proven product launches.
Co-Founders: Pat Hopf & Mark de Naray, formerly Sleep Number Bed Chairman + CEO, disrupted the sleep industry by building a brand from zero to hundreds of millions of dollars in several years.
Sparkle Cut has raised $2.5M to date, has started booking revenue with D2C and B2B strategies, and is currently raising $1M in funding to fuel exponential growth in 2019 and beyond.
This link to a video shows a sample diamond (much higher grade diamond, Not Sparkle Cut) which costs roughly $10k, next to a sample Sparkle Cut diamond (on right set in yellow gold) that only costs $5k.
Filed a second patent in July.June, 2019
In discussions with wholesalers and retailer interested in carrying our branded proprietary diamonds in their showrooms.June, 2019
Launched Sparklecut website displaying diamonds direct to the consumer.November, 2018
Hired Jo Lawson, a senior marketing executive from Apple and Movado, who became the CEO shortly thereafter.June, 2018
Filed initial patent for the Sparkle Cut process.May, 2018
Closed on a $1.3 million financing with angel investors.May, 2018
Completed an extensive round of R&D testing proving that the Company could increase the Sparkle of diamonds by 50-100%.April, 2018
Completed marketing research and developed the trademarked phrase "The 3S's of Diamonds --- Size, Shape and Sparkle.May, 2017