In mid-2010 my partner, Ralph Robinson was standing in line at one of our local utility company offices and was looking at one of their television monitors displaying information about energy conservation. He wondered why they don't have advertising of this nature for small businesses. We got together and researched the market and found that most small businesses can't afford to advertise and yet they have the same needs as any business to get the word out. At that point DARU was born.
We feel that DARU can provide a service that is badly needed by small businesses and that is the need for affordable advertising. With the technology that we are able to incorporate at DARU it allows us to not only post our ads quicker than any other advertising medium on the market but we can also make many adjustments, such as changing ad locations very quickly. The rest of the advertising services are not able quickly adjust to the needs of their clientele.
The keys to our success are: * the DARU website used for sales and marketing * contracting with our partners to install our systems throughout the Las Vegas Valley. * having a well trained sales staff that is able to recommend advertising alternatives to our clients based on their needs and the demographic information they have on our DLPs. * Keeping up with our technology * Offering innovative advertising options to our clients that are not usually available to the small business owner