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Reshaping Local Activities Booking with VR/AR

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Deal Type

Convertible Note

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Term Length (Months)

12 months

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Elevator Pitch

Reshaping the way we book tours with VR/AR, 360 Stories brings tour providers’ massive outdated market, online. Benefits include higher conversion and targeted reach through new channels (VR/AR).


110,000 Users
15 Employees
$94,000 Sales

Company Overview

At 360 Stories, we produce cool 360-degree photos and videos that show travelers what their next destination is really like, from their home computer, mobile or VR device. Clients can then pre-experience activities and book these real-life tours directly within the app. If we already experience the world in 360 degrees, why should we limit ourselves online?

We are not a standard VR/AR company. We are a travel tech startup focusing on innovation with new sales channels and creating an absolutely new market segment from VR/AR Travel. We are building a new product category of VR/AR Travel Booking that in the near future will dominate the process of both the pre-travel and in-travel booking of Tours and Attractions.

What Do We Know That Others Don't?

  1. Filming video content with innovative 360-degree cameras is a lot easier and offers much higher quality than hiring an average traditional video production company. Therefore, making film content that converts customers need not be as expensive as many in the travel sector think.
  2. Presenting complex activities and attractions is much easier with VR/AR. Few travelers realize what they are missing on their trips, because it takes so long to research, discover, and understand what they're paying for. Now that other companies are developing VR content that is educating the general public of its capabilities, a VR solution to travel will be demanded by more people.
  3. We are not the first movers of any tech here, but we are creating a new product category for us to dominate. No one has bet on 360 in the travel industry until now. And why would they? Most travel agencies have failed to switch to video (95% of travel content is stock images). But we know how to make a direct switch to 360 and make it a whole new market segment.
By 2020, 100 million consumers will shop in AR online and in-store, according to Gartner, Inc.

Problem: Travelers Don’t Book Activities Online


As travelers, we grew tired of the same old stock photos and fake reviews that plague tour and activity booking sites online. We would miss great opportunities and end up in horrible places, because there is no way to trust these sites’ content. Because of this, 80%* of people, just like us, book their experiences offline! No matter how nice the stock photo or how many millions the industry players funnel into online marketing, conversion rates hover around 1%.

* But that is not the biggest issue. 85% of travelers start thinking about what they are going to do at their destination only after arriving at their hotel, so they don't have much time left to research, read and compare different websites before enjoying their activities.

What does VR have to do with all of this?


As VR/AR entrepreneurs, we realized an opportunity. In a study released by Facebook, 71% of people from the US, UK and other countries, said they would use VR for travel. That number is even higher than the interest for VR Gaming (48%) or VR Entertainment (59%).

Solution: Inspire Trust


With this in mind, we created an intuitive and fun platform that works online, on mobile and on VR devices, that shows travelers how fun it is to play with elephants in Thailand, walk the streets of New York, or any growing number of other fun and interesting activities around the world. What is unique about our solution, is that it uses user-generated first-person 360 videos showing teasers of the activities in easily-digestible 40-50-second clips. This is what it looks like.

Here are some examples for tours we have in Paris (Eiffel Tower), Miami (Wynwok) and Hong Kong (360 Buddhist Walk).


Also along with 360 video we are post-producing the same output in 2D format too (Wynwood) which can be published on Youtube and other social media.

360 Stories is also expanding to new channels, reaching travelers in airports, planes, trains and hotels on their journey, with custom VR-enabled chairs. If they like what they see, they can book tickets for the real-life experience during their journey there. We are doing this in partnership with companies who are already operating in airplanes, airport lounges and hotels.


Our long-term goal is to convert customers as they walk on the streets, when they are already at their destination. We are working on our Mobile AR App, as Mobile AR is trending right now, and apps like Harry Potter AR are starting to expand the interest of AR-based exploration.

Why Tours and Activities Market?


With 80% of business from the tours and activities market currently conducted offline, there is massive potential to grow and corner the online sector. The tours and activities market is predicted to reach $183-billion by 2020, and continue expanding by 10% every year. Each sales partner gives us access to thousands of tour providers, museums and marketable activities that gives us revenue to grow and gives them bigger conversion on every booking on their website and on travel platforms

Our Business Model


Our main revenue engine is a percentage of the booking fee. Every time a customer books a tour or activity through our platform, at an average of $100, 360 Stories receives 10-20% commission.

Another major revenue stream is the production of 360-degree videos and photos. Tour providers, museums and different attractions enlist our services to produce our proprietary 360-degree content of their products. This content is co-owned by us and used to sell those products. Through our partners we have access to 250,000 tour providers and attractions worldwide and our mission here is to convince everyone that 360 Stories is the best way to book tours and activities and that everyone should switch as soon as possible.



Because of the varied nature of our business, our competition encompasses four main areas. These include 360-degree content creators like AirPano and YouVisit; travel content creators such as Meero; VR apps like Kayak-VR and Gala360; and in a way, we will also be competing with Google Maps, as they are working on similar 360-degree tech.

Unlike these competitors, however, 360 Stories offers the full package: 360-degree travel content in VR that offers users the opportunity to book travel experiences.



Over the past fourteen months, we have scaled to 23 destinations, added 750 products, experienced a constant 100% user growth every month, and added twelve new channels in airports and hotels.

We are Part of a Big Family


We are a portfolio company of the Vive X Accelerator and are partnered with HTC Vive X.

Traffic from All our Apps


In the month of June 2019, we had over 2,000,000 visits within our apps, and over 58,000 views per day.


  • Negotiating with a major Travel Media Portal to integrate our content on its website and mobile app

    July, 2019
  • Negotiating with a market-leading Asian airline to integrate our content with their Tours and Activities website and AR SDK into mobile app

    July, 2019
  • Total registered users hit 116,000

    July, 2019
  • Over 700 bookable experiences in 23 destinations

    June, 2019
  • Partnered with InFlight VR for in-flight VR integration with Iberia Airlines and Airports

    May, 2019
  • Total VR users reach 20,000

    April, 2019
  • 20 destinations and 500 products

    March, 2019
  • VR app launched on Oculus Rift

    February, 2019
  • Partnered with SkyLights for in-flight VR integration for AirFrance flights to Paris

    November, 2018
  • Entered HTC Vive X Accelerator Program

    November, 2018
  • 15 destinations and 300 products

    October, 2018
  • VR app launched on Vive and Vive Pro

    September, 2018
  • 10 destinations and 200 products

    July, 2018
  • First VR app launched on Oculus Go

    June, 2018
  • Web platform launch with 6 destinations and 100 products

    March, 2018

Press Mentions

Key Customers & Partners

GetYourGuide KKday Veltra/City Discovery Urban Adventures Tiqets Klook WOW U


Alvin Graylin
Alvin Graylin
President of HTC China
"Travel is one of the biggest industries in the world, and one highly suited to utilizing VR. 360 Stories, with its dedicated team, has created a solution that helps to greatly reduce friction and improve decision making for this trillion-dollar industry. It's been a pleasure having them in the Vive X Accelerator program and I’m sure you’ll enjoy working with them as well."
Ming Chen
Ming Chen
KKday Founder
"360 Stories is proving to be an invaluable channel for selling tours and activities worldwide. "
Dre Orozco
Dre Orozco
VR Critic
"I would recommend 360 Stories as an app that you should check out, not only to explore the world, but it can even serve as a great research tool, especially if you're traveling to one of these places."
Lilit Hakhverdyan
Lilit Hakhverdyan
Tour Manager at Epic Armenia
"The team at 360 Stories is amazing! They were so helpful when co-producing a series of awesome clips presenting our tours and activities in 360 degrees. We have so many new customers this season who came to us through these videos from just seeing them in their hotel and at the airport!"
Oculus User
"My husband and I have been trying to decide where we should go on holiday next year, and it was really hard. Tripadvisor and all those sites just have fake photos, tons of rambling pointless reviews, and no real-world information. This app actually took us to our destination and helped us choose. We're off to Prague! Thanks guys"

Previous Funding

  • $70,000 Equity
  • Raise Source: Investors
  • November 2018
  • $152,000 Convertible Note
  • Raise Source: Investors
  • August 2018
  • $60,000 Convertible Note
  • Raise Source: Friends
  • January 2018

Frequently Asked Questions

How big is the market?

The tour and activities market is growing toward a staggering $183 billion by 2020, expanding 10% every year. With five partners, we have access to over 15,000 tour providers, museums, and attractions in the top 40 destinations worldwide. Just one of these partners, with a 5% share of the online market, sold 10M experiences in 2018 with an average of $100 per experience! With 250,000 potential tour providers linked to us through each of our sales partners, each offering hundreds of different tours, this is a massive source of revenue.

Why is this the perfect time?

80% of the revenue in the tours and activities market is still generated offline in 2019, making this the perfect opportunity for innovation. With millennials leading a paradigm shift, spending more on experiences than on transportation and hospitality together, it is time to modernize this market and bring it online. In a study released by Facebook, 71% of people from the US, UK and other countries, said they would use VR for travel. This is higher than those that would use VR for gaming, retail, and entertainment!

Who are 360 Stories’ partners?

We have already partnered up with the top travel sites and tour providers such as KKday, Tiqets, Urban Adventures, GetYourGuide, and many more. In the coming months, we aim to continue building bigger partnerships to reach more tour providers and travelers, through companies such as Airbnb and Expedia.

What differentiates 360 Stories from everyday VR content producers?

While 360 Stories produces some of the best VR content on the market, the platform also offers so much more. Our appeal to travelers is in the full package we provide, filming and photographing entire locations and experiences as opposed to single picturesque points. This content serves a concrete purpose for our tour provider partners, as it is a marketing tool to sell their travel products. This entire user experience journey culminates in a booking transaction through our platform.

Who is 360 Stories’ competition?

Our competition is split into four main areas. 360-degree content creators like AirPano and YouVisit; travel content startups such as Meero; VR apps like Ascape, K-VR and Gala360; and tour booking platforms such as TimeRift Tours. At 360 Stories, however, we combine all these into one synergistic whole that allows users to view 360-degree travel content in VR and book tours directly.

Where does 360 Stories’ revenue come from?

Our main revenue engine is a fee per booking. Every time a tour is booked through our platform—whether from the customer’s home computer, phone, VR device or the custom VR chairs placed in hotel and airport lounges—we receive a 10-15% commission. Our second revenue stream comes directly from tour providers and hotels that pay us for the service of co-producing 360-degree films and photos of their activities, tours, and facilities.

How does 360 Stories scale?

Every destination comes with new partners, film crews, agencies and local storytellers. From a team of four full-time employees in our home location, we have scaled to 23 destinations worldwide in the past 14 months. Every location has an active team constantly adding new sites and products. Our team has added 750 new products, over 10 new sales channels in hotels and airports, and pushed a 20% growth month over month. Our user base has seen an even larger growth of 100% per month.

What is 360 Stories’ vision for the future?

We are currently designing an AR app that will allow us to accompany users already at their destination. Using their phones or AR devices, travelers will be able to view the stories and activities of the city in real-time as they walk around and book tickets to these experiences. We are also developing a platform for real tour guides to accompany their tourists virtually through the app, and plan to incorporate AI guides that provide personalized tours based on a set narrative package.

Can other companies such as Google copy the idea?

If Google decides to do completely copy the idea, it will be very hard to compete against them. But because of their large scale, they would never sustain a quality of 360 videos so high that someone would sell tours based on it. They currently have a big street-view database of 360 photos, and most are of very bad quality. We are focusing only on video and ensuring that as we scale we also maintain our high standards of quality. Once we establish working partnerships with the top tour providers and attractions, it will be very hard for a new company to convince them to do the same. Even if they offer the same for free, it is just too big a hassle to go through one more time. Even the biggest Online Travel Agencies will not be able to do the same, for the simple reason that they are huge corporations, and they would never be able to convince anyone to go to film something for them in exchange for only a ticket.

Risks & Disclosures

As with any investment there are risks and ways to mitigate them. Here is a short list of top risks associated with a startup like ours:

  1. Big Travel Corporations will always have the option to do something similar or to buy this kind of content. Investors sometimes ask, "What if Expedia decides to do the same? What if they create the same content and start selling it?" MITIGATION: While this is a possible scenario, it would be very hard to do this a second time. If any big corporation tries to do this, they will realize that the cost of building their own 360 community will make the solution too expensive for any ROI. For a corporate entity it is much harder to build a low-cost organic community of content providers.
  2. Sales and Operations Risks. While we have tested a working business model in twenty destinations, there may be risks running the same model for a hundred destinations. MITIGATION: We are building a cellular approach. In each destination we have one lead generation person reporting to our CEO directly. With this funding, we are planning to hire three sales employees who will coordinate people in forty destinations. Once we scale to a hundred destinations, we will have regional directors working with customers directly.
  3. When is the perfect time for an AR app release? While it is currently a good time to publish our mobile app and start AR sales, there are always risks of delays connected with the market. Right now, there are over 100M users of Mobile AR commerce apps (Ikea AR and so on). We aim to wait for 300M active users before publishing a fully-functional app, so we can have a large enough potential customer base to target when they travel. This could be delayed however. MITIGATION: We are following AR games' communities, such as Harry Potter AR and Minecraft groups, to see when usage will be at the highest level. We are sure that the best time for this will be somewhere between 3-6 months after June 2019, once the most popular games have been published. At this point each aforementioned community has over 50M active users.
  4. And of course, Google. It would be mindless to say that there is no risk of Google doing the same thing we are doing. They have the main platform, and they are already connected with many providers and travel agencies. And as with many start ups, there is always a risk that Google will end up doing the same thing. MITIGATION: This is a risk that little can be done about, but experience has shown that Google steers clear of this business model. They sell tickets for Museums and Attractions, but they never work with providers to create specific content for their tours. They have already tried to create a special program that provides Hotels and Restaurants with 360-degree photographers and videographers, but this failed. Before, only licensed members could publish 360-degree photos on Google Maps, nowadays anyone can. The possibilities of partnering with Google one day and them selling our products (as they do with Museums and Attractions) is more likely than them stepping in and copying the business model.