Why We Started This Company
Shopping is a conscious decision, and we wanted to empower people to make good choices. Often, the choice of giving or shopping is either/or: do I buy this thing that I really like, or do I support a cause I care about? We saw a natural intersection - by pairing smaller, independent designers with good causes and baking a donation into the price, we offer our members the best of both: high-quality, designer goods that all have at least 10% of the retail price going directly to a good cause.
What Sets Us Apart
- Celebrity partnerships drive attention and traffic to our site and mobile applications, while their products provide an alternative revenue stream - An aesthetic that our members trust: we only partner with designers and brands that we're passionate advocates of - A clean, elegant experience: we have a beautiful, simple, relaxed UI - Long-term brand relationships: we are a primary channel for our smaller merchants, and we enjoy both exclusive products and first dibs at their new seasons
Our Keys To Success
By partnering celebrities, brands, and designers we respect with good causes, we're able to offer our members the opportunity to buy and give at the same time. With over 30 celebrities and 40 brands already on board pre-launch, we're looking to create a new primary sales channel while generating significant revenue and attention for good causes.