Why We Started This Company
There is growing mainstream interest in social action and travel for a purpose, particularly among Millennial+ market (college students and recent college grads). Volunteer travel has quickly become the fastest growing sector of the travel market. Brands like TOMS Shoes and Warby Parker are taking off because when you buy one for you, one will be delivered to one in need. No digital platform effectively combines social action and travel for a purpose. There is a void. MISSION.tv will fill it.
What Sets Us Apart
MISSION.tv's has the following advantages that set it apart: 1. Team. Company founder and team have exceptional ability to create award-winning and meaningful content brands, based on past success. 2. First-to-market. We are the first to market a social action/travel for a purpose site and brand. 3. Authenticity. The Company's grassroots founding and authentic message will have resounding impact as the we grow, and will distinguish us from imitators and competitors.
Our Keys To Success
Keys to our success will include: 1) developing strategic partnerships that drive traffic to our site, 2) advertising commitments from major brands, and 3) identifying strategic investors. Another way to look at it. Step 1: Create compelling content/resources environment. Step 2: Drive sufficient traffic there and keep users engaged. Step 3: Monetize thru travel transaction fees, crowdfunding commissions and advertising/sponsorship sales.
We launched alpha site at http://mission.tv/ an impressive content platform home to 150 pieces of content, including 100+ videos from more than 35 countries. We are a lean start up and steeped in the skills therein. Thru bootstrapping we produced the site at a total cash cost of less than $500 incl content, tech + design. We have appx 3,000 monthly unique visitors who spend avg 3 minutes on site. We are in dialogue w potential strategic partners + advertisers.