Why We Started This Company
The Performing arts industry is in a crisis. Audience numbers are in decline, employment is down 20%, and companies are struggling to cultivate new audiences, create new jobs and build new revenue streams. When live-streaming platforms launched in 2007 it was immediately clear to us that the solution was to bring high quality arts content to these platforms (which are filled with low quality content) and so build global audiences and new revenues streams for the performing arts.
What Sets Us Apart
The VirtualArtsTV team has over 80 years combined experience in each of the mediums necessary to create and monetize a compelling live-streamed performing arts experience: theater, film, television, online video, social media and advertising. Our love of the performing arts & digital media has lead us to bootstrap innovations on live-streaming platforms since 2007, we have repeatedly produced successful live-streamed firsts and have a track record of bringing "impossible" projects to fruition.
Our Keys To Success
In order to create a financially viable online product, a live-streamed production must be tailored specifically to the online video experience. A successful show must not only be professionally produced, it must also be visually compelling on a small screen, and it must incorporate interactivity and social media into the viewing experience. Live-streaming audiences expect to feel like they are a vital part of the global community that surrounds each show.