Why We Started This Company
I'm a former insomniac. I went through a long period of my life where I just couldn't sleep. While I was awake at all hours, I was always hungry, eating junk. I quickly gained 30 pounds, and decided I needed a change. I started exercising, and changed my diet, and the weight came off, but I still wasn't sleeping. And now, when I was awake in the middle of the night, instead of normal junk, I was eating ENERGY bars. well, that wasn't going to help me sleep, so I conceived of NightFood
What Sets Us Apart
Additional research is coming out on a regular basis to help us better understand the link between nutrition and sleep. Many consumers already eat between dinner and bedtime, unfortunately, there's alot of junk consumed in that time-slot. We'll start by letting existing late-night snackers know they have a better option with NightFood. Over time, those that have been going to bed hungry will understand the importance of a proper bedtime snack, and NightFood will be a household name.
Our Keys To Success
NightFood has all the benefits of other nutrition bars (convenient, healthy, portion controlled), but it's the first and ONLY nutrition bar for better sleep. Each bar is formulated to help you fall asleep more easily, and sleep better throughout the night. Although only 150 calories, the bars are very filling, which allows people to skip the late night junk food that is a major contributor to weight gain AND poor sleep. Most experts already recommend a small, healthy snack before bed.