Why We Started This Company
A simple concept. We are filling a need on both sides of the equation; for the parents of High School Student-Athletes who aren’t in the top 00.1% and getting recruited by the top 30 FBS institutions, we are providing a time-saving, informational conduit to coaches and recruiters nationwide. Especially after what happened during the forgettable summer of 2011, there has never been a better time to introduce an NCAA compliant education and marketing resource for parents and student-athletes.
What Sets Us Apart
1. Building Brand Awareness with our core customers via targeted marketing initiatives both on and off-line. 2. Securing strategic partnerships with complimentary organizations that impact the lives of Parents and High School Student-Athletes, and that will afford ASD a significant brand halo to help build credibility within the marketplace 3. Building the basic subscriber base which will result in conversions to Premium subscriptions and the ability to generate advertising revenue
Our Keys To Success
Honest, Integrity. Intimate knowledge of the process and the sincere desire to help student-athletes pursue their dream. To that end, we have been vetted by the NCAA resulting in the NCAA giving us written permission to link directly to their web sites and information about recruiting education. We are determined to change the paradigm of how business is conducted in this industry and allow parents an ethical alternative to the cesspool. ASD is not for the "ESPN 150" it's for the other 99%.
Launched the re-designed site on July 1, 2012. Named one of the top 101 Indispensable Apps, Sites for students by DailyTekk http://dailytekk.com/2012/08/22/college-tech-101-indispensable-apps-websites-services-resources-for-students/ Number 9 in the "Finance Your Education" category...and they found ASD, we didn't pitch them